To Succeed, Learn The Customer's Language, Customs
Updated: Aug 12, 2014
Author(s): Ashley Nowe
John Schweyen, BRO account manager for Japan, discusses the need to learn an international customer's language and culture to better serve them. After attempting to open a market in Japan with limited success, he received extensive training in Japanese. This investment helped earn greater respect from Japanese businesses and helped BRO significantly expand its Japanese presence. Copyright Tucson Citizen, July 13, 2005. All rights reserved.