
Open a document today and title it with your name and the year. That's the whole trick. Not the script, not the power pose, not the perfect week to ask. The document.
Because the reason raise conversations go badly isn't nerves. It's that most people walk in with a feeling and the manager walks in with a budget, and the budget wins every single time. You close that gap by arriving with two things nobody can argue with: what you've done, and what the job pays elsewhere.
Three numbers, and they're not the same number
The market number is what your role pays, in your city or your remote market, at your level of experience. It has nothing to do with you personally. It's the price of the labor.
The contribution number is what you've actually delivered since your last pay change. Revenue, cost saved, hours removed, headcount you absorbed, the project that shipped because you dragged it over the line.
The ask number is what you say out loud. It sits above the market number, because you never open at the number you'd settle for.
People mix these up constantly. They quote their contribution and expect a market correction, or they quote market data and can't explain why they personally deserve the top of the band. You need both, and you need them on separate pages.
Getting the market number without guessing
Public salary data exists and it's free. The US Bureau of Labor Statistics publishes occupational wage data by area. Glassdoor, Levels.fyi, Payscale and LinkedIn's salary tool all give you ranges, with the caveat that self-reported data skews toward people who feel good about their pay.
Better than any of that: job ads. Several states and cities now require posted salary ranges, and those postings are visible to you no matter where you live. Find eight to ten current openings that genuinely match your scope — not your title, your scope — and write down the range on each. Titles lie. A "marketing manager" running two contractors and a "marketing manager" owning a seven-figure budget are different jobs.
Then talk to people. Recruiters in your field will tell you what they're placing at, and they'll do it in ten minutes on the phone because it costs them nothing. Former colleagues who left will usually tell you what the move was worth. Ask directly. "I'm working out whether I'm paid correctly — what's the range you're seeing for this kind of role?" Nobody has ever been offended by that question.
The contribution ledger
This is the part that has to start months before the conversation, and the part almost nobody does.
Every time something lands, write one line. Date, what happened, the number attached to it. The client that renewed. The process that cut three days out of a monthly close. The hire you trained who's now running their own accounts. The audit you passed. The mess you inherited and stabilised.
Do it on the day. You won't remember in March what you fixed in July, and reconstruction always undersells you.
When it's time to ask, cut the ledger down to your five or six strongest items and translate each into money or time wherever you honestly can. If you can't put a number on it, put a consequence on it. "This didn't happen" is a legitimate measure.
Then — and this matters more than the list itself — put the whole thing on one page. One page, sent the day before the meeting, so your manager has read it before they walk in. You're not surprising anybody. You're giving the person who has to argue for you upstairs the argument, pre-written.
Timing that isn't about your mood
Raises come out of a budget that gets set on a calendar. Find out when yours is set. Usually it's a quarter or more before the increases show up in pay, which means the conversation you have during review season is already too late to change anything.
Ask your manager directly: "When do you build headcount and compensation plans for next year?" Then have this conversation six to eight weeks before that.
The annual merit cycle is a small pool and it's designed for small adjustments. If you're genuinely underpaid against the market, you're asking for an off-cycle correction, and that's a different request with a different justification. Say which one you're making.
The meeting
Book it specifically. "I'd like thirty minutes to talk about my compensation" — not a slot labelled "catch up" that you hijack at minute twenty-five.
Open with the ask. First or second sentence, before your nerve goes.
"I've been in this role for two years and my scope has grown significantly. Based on current market data for this level, and what I've delivered this year, I'm asking to move to ninety-eight thousand."
One number. Not a range, because a range means the bottom of the range. Not "somewhere around", not "I was hoping maybe". A number, said the same way you'd say your address.
Then stop talking.
The silence after the ask is uncomfortable and it's supposed to be. It belongs to them. Most people can't stand three seconds of it and start filling it with concessions they hadn't planned to make. Count in your head if you need to.
What sinks it
Apologising. "I know this is a difficult time" hands them the reason to say no before they've thought of it themselves.
Justifying with need. Rent went up, childcare costs more, your partner's hours were cut. All true, all irrelevant to a compensation decision, and all of it shifts the conversation from your value to your circumstances.
Accepting a title instead of money. A title with no pay attached is a promise. Take it only with a date and a figure written down.
Taking "next cycle" as an answer. It isn't one. It's a deferral with no obligation.
When the answer is no
Ask two questions before you leave the room.
"What specifically would need to be true for this number to be approved?" Write the answer down. If it's vague, push once: which metric, at what level, by when.
"Can we put a date on revisiting this?" Then send an email the same afternoon summarising what was agreed. Not as a threat — as a record, because managers change and memories don't survive reorganisations.
If the criteria are genuinely unmeetable, or if they move every time you meet them, you've got an answer about the company rather than about yourself. Start looking. An outside offer is the only leverage that reliably works, and you should only ever collect one if you're prepared to take it.
One caution. If you have reason to think you're paid less than colleagues doing the same work because of sex, race or another protected characteristic, that's a legal question and not a negotiation question. Talk to an employment lawyer before you talk to your manager. Many will do a first consultation free, and what you say in the meeting can matter later.
The part that keeps working
Most people have this conversation once, badly, and then avoid it for four years while the market moves without them.
Keep the ledger running whether or not you're asking for anything. Refresh the market number every spring. The document doesn't care how you feel on the day, and on the day, that's exactly what you'll want.
Nina Castellan
BRO for Her
Runs the women-facing desk. Same standard, same tools, written for a different reader — not a softer one.
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