Entrepreneurship

Validate it, price it, launch it. Founder lessons with the survivorship bias taken out.

GuideRay Okonkwo23 Sept 20265 min

The food truck costs that aren't on anybody's spreadsheet

The truck is the cheap part. It's the commissary, the generator hours and the days you don't sell that decide whether you're still open in year two.

One Hour on Friday Is All Your Books Need

Startups on video

Worth an hour of your evening

From channels we rate. Plays on YouTube.

Alex Hormozi23 Sept

You Don't Have to Do Any of That to Build Wealth

Alex Hormozi23 Sept

You Don't Need Morning Routines to Build Wealth

Alex Hormozi23 Sept

Never Let Unaccomplished People Judge Your Accomplishments

GuideRay Okonkwo23 Sept 20266 min

Running a Business With Your Wife Without Losing the Marriage

Two people, one bank account, zero clocking off. The rules that keep the company from quietly eating the thing it was supposed to serve.

GuideRay Okonkwo23 Sept 20266 min

Read Item 20 Before You Read the Franchise Brochure

The disclosure document is 23 items long and boring on purpose. Two of them tell you almost everything you need to know.

Ask BRO

Pressure-test my business idea

Ask it

GuideRay Okonkwo23 Sept 20266 min

Ask for the review before you pull out of the driveway

The two-minute window after the job ends is worth more than every follow-up email you'll ever send. Use it, and stay on the right side of the rules.

Names.com — The name is the first thing you sell

PartnerNames.com

6 min read

Starting a Handyman Business Without Getting Fined

Licensing thresholds, the four holes in a cheap liability policy, and why hourly pricing quietly bankrupts good handymen.

Poll

Where does your phone charge overnight?

GuideRay Okonkwo23 Sept 20266 min

Write Your Quotes So The Job Can't Come Back On You

The number is the smallest part of a quote. The scope, the exclusions and the change-order line are what keep a good job from turning into a fight.

GuideRay Okonkwo23 Sept 20266 min

Start Mowing With One Truck And One Trailer

The equipment list is the easy part. Drive time, February cash and the customers you say no to are what decide whether you're still cutting in year three.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuideRay Okonkwo23 Sept 20265 min

Open the business account before you take the first dollar

A free EIN, one checking account and twenty minutes every Friday is the whole system. Skip it and you'll pay for it in April, with interest.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideRay Okonkwo23 Sept 20266 min

The first year with your name on the van

Most new trades businesses don't fold because the work was bad. They fold because of cash timing, one ugly job, and a rate set by guesswork.

GuideRay Okonkwo23 Sept 20266 min

Hiring your first employee without blowing up your business

The real cost of employee number one, when you can actually afford them, and the mistakes that sink most first hires inside a year.

Ask BRO

Pressure-test my business idea

Ask it

GuideRay Okonkwo23 Sept 20266 min

The hourly number you need before you quote another job

Most small service businesses price off what the guy down the road charges. Do the arithmetic on your own costs first, then decide what to do about the market.