For advertisers
Published rates. No sales call.
Pick a slot, pick your weeks, upload your creative. It goes live at the start of the run and stops at the end.
What you're buying
No third-party ad tech
Your creative is rendered by us, in our own markup. No iframe, no ad script, no tag manager. It can't be blocked into a collapsed hole.
A fixed slot, always the same shape
Every placement is 3:1 and the box is reserved. Your banner never causes layout shift, which is why readers don't learn to scroll past it.
First-party numbers
Impressions and clicks counted by us, visible in your dashboard. No pixel, no cookie, no data leaving the site.
At most a handful of advertisers per slot
Rotation sizes are published below. We would rather sell less inventory than sell a slot nobody sees.
Rate card
Priced per week, not per thousand
An unaudited CPM from a young publisher is a number nobody should believe. A flat weekly rate with the rotation size stated openly is honest — and you can work out your own effective CPM from it.
Feed Strip
The wide unit inside the article feed. The most-seen placement on the site.
$900/week
3:1 · 1600×533 · about 1,400 views per 1,000 page views · up to 4 advertisers in rotation
Homepage feed, every section feed, twice per twelve cards
4 of 4 places open
In-Article
Below the body of every article, where the reader has just finished reading.
$650/week
3:1 · 1600×533 · about 620 views per 1,000 page views · up to 3 advertisers in rotation
Every article page, once
3 of 3 places open
Sidebar
The desktop rail, alongside the feed and every article.
$400/week
3:1 · 1600×533 · about 480 views per 1,000 page views · up to 3 advertisers in rotation
Homepage, section pages and article pages, desktop only
3 of 3 places open
Footer Band
The partner band above the footer. Every page, every device.
$350/week
3:1 · 1600×533 · about 1,000 views per 1,000 page views · up to 6 advertisers in rotation
Sitewide
6 of 6 places open
Section Sponsor
Exclusive sponsorship of one section for the run — your creative in every slot on it, nobody else’s.
$1,800/week
3:1 · 1600×533 · about 2,200 views per 1,000 page views · up to 1 advertisers in rotation
One section of your choice, all placements
1 of 1 place open
Volume discount, applied automatically
- 4 weeks or more — 10% off
- 12 weeks or more — 20% off
- 26 weeks or more — 30% off
Example: the Feed Strip for 12 weeks is $8,640 instead of $10,800.
What we won't run
- Anything sexual, suggestive or crude. This is an absolute line.
- Gambling, payday lending, adult services, or anything targeting addiction.
- Political campaigning or advocacy advertising.
- Claims we wouldn't be comfortable being held to — miracle cures, guaranteed returns, "one weird trick".
- Anything designed to look like editorial. Every unit is labelled "Ad" and that label isn't removable.
- Creative that auto-plays sound, flashes, or moves for more than a moment.