
Quick answer: Walk in with three numbers, not one. Say the highest one first, in a single sentence, and then say nothing at all until the other person speaks.
The offer came in at $92,000. She'd done her homework and knew the role paid closer to $105,000 at similar companies. So she said: "I was hoping for something closer to 105, but I know budgets are tight this year, and honestly I'm just thrilled to be considered, so whatever you can do..."
She got $94,000. The recruiter didn't even have to counter. She'd done it for him.
The research was fine and so was the number. What sank her was everything she said after the number. That's where most negotiations quietly fall apart, and it's the part almost nobody practices.
Get the number before anyone calls you
You can't anchor high if you don't know where high is. Spend an evening on this, not five minutes.
- Posted ranges. Colorado, California, Washington and New York now require many employers to list pay ranges in job postings, and a growing list of cities and states have followed. Even if you don't live there, look up the same role at the same company posted in one of those states. It's often the most honest number you'll find.
- Levels.fyi if you're in tech or finance. It breaks out base, bonus and stock, which matters more than people think.
- The Bureau of Labor Statistics Occupational Employment and Wage Statistics tables. They're dry and a little dated, but they're real and they're free, and they show pay by metro area.
- Two actual humans. A recruiter in your field, and a peer you trust. Ask directly: "What would you expect this role to pay in Dallas?" People answer that more readily than you'd think.
Then build your three numbers. Using the example above:
- Walk-away: $95,000. Below this, you'd honestly rather stay put or keep looking.
- Target: $102,000. The number you'd be genuinely happy with.
- Anchor: $106,000. What you say out loud. It's high enough to leave room and defensible enough that you can back it up with a straight face.
Write all three on a sticky note. Put it where you'll see it during the call. Nobody's watching your desk.
The script, word for word
When the offer comes, thank them once and mean it. Then ask for time: "Thank you, I'm excited about this. Can I get back to you by Thursday?" Almost nobody says no to that, and it takes you out of the moment when you're most likely to cave.
When you call back:
"I'm really glad to be talking about this. Based on the scope of the role and what I'm seeing in the market for similar positions, I'm looking for a base of $106,000."
That's it. One reason, one number. Don't say "around," don't say "I was hoping" and don't offer a range. If you say "100 to 110," you've just agreed to 100.
Then stop talking
This is the whole game. Say the number, close your mouth and let the silence sit there. It will feel like a minute. It'll be about four seconds.
Silence isn't rude. It's how grown-ups do business. The person across from you is doing math, checking a band or figuring out who to call. If you fill that gap with "but I'm flexible" or "I know that's a lot," you've negotiated against yourself before they've said a word.
If you need something to do with your nerves, count backward from ten in your head. Take a sip of water. Look at the sticky note.
What they'll say, and what you say back
"That's above our range for this role." "I understand. What flexibility is there within the range, and is the band tied to the title? I'd be glad to talk about whether the level fits the scope we've discussed."
"What are you making now?" Many states and cities bar employers from asking your salary history. Even where it's legal, you don't have to answer. "I'd rather focus on what this role is worth. Based on my research, that's $106,000."
"We don't negotiate. This is our best offer." Sometimes that's true, especially at larger companies with rigid bands. "I appreciate that. Is there flexibility on anything else, like a signing bonus, start date or review timing?"
"Let me see what I can do." "Thank you, I appreciate it." Then stop. Don't sweeten your own ask while they're off fighting for it.
When the salary won't move, move something else
Base pay compounds, because every future raise and every future offer builds on it. So fight for it first. But when it's truly capped, the rest of the package is often softer than people assume:
- A signing bonus. It comes from a different budget line than salary, which is why it's easier to get.
- A six-month review, in writing, with a stated target number. "If I hit these three things by June, we revisit base to $102,000."
- Title. It shapes your next offer more than this one.
- Paid time off, or an earlier start on accrual.
- A fixed remote day or schedule. For a lot of mothers, a guaranteed Friday at home is worth more than $5,000, and it's perfectly fair to value it that way. If that's you, the decisions you make once will matter more than the ones you make every week, and this is one of them.
To be honest about the trade-off, sometimes taking less is the right call. A shorter commute, a boss you'd walk through walls for or a schedule that gets you to the school pickup line. Those are real reasons. Just make it a choice you made on purpose, and not the result of four seconds of silence you couldn't stand.
Asking for a raise where you already work
Timing beats eloquence. Most companies set next year's budgets months before anyone's review, often in the fall for calendar-year firms. If you ask during your annual review, the money's usually spoken for already. Ask your manager in the late summer when raise budgets get set, then have the conversation a few weeks before that.
Bring a one-page list of what you did, with numbers attached: the client you kept, the process that saved the team a day a week, the new hire you trained who's now carrying her own accounts. Your manager will probably have to argue for you somewhere you aren't, so hand her the ammunition. Your promotion gets decided in a room you're not in, and so does your raise.
The script is the same shape:
"Over the past year I've taken on the Midwest accounts and cut onboarding time by a third. I'd like to talk about moving my base to $118,000."
Then stop talking.
Warm voice, firm number
You don't have to choose between being liked and being paid. You can smile when you say the number, and you can thank people for their effort. What you can't do is apologize for asking. "Sorry, I know this is awkward" turns a business conversation into a favor, and favors come cheaper.
If you catch yourself softening every sentence, the fix is the same one that works with your team. Don't apologize, and don't start barking. Be pleasant and clear, and mean what you say.
Leave it better than you found it
Whatever the outcome, send a short email the same day. Thank the person by name. Restate exactly what you agreed: base, bonus, review date, remote day. It protects you when a recruiter moves on or a manager forgets. And it leaves the people who went to bat for you feeling good about having done it.
The woman at $94,000 negotiated again three years later at a new company. She wrote her number on a sticky note, said it once and counted backward from ten.
She got to seven.
Nina Castellan
BRO for Her
Runs the women-facing desk. Same standard, same tools, written for a different reader — not a softer one.
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