Entrepreneurship

Validate it, price it, launch it. Founder lessons with the survivorship bias taken out.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Business Owners

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Ask the pharmacist for the cash price before you hand over the card

Your copay isn't the price. It's one of at least three, and the cheapest one is usually the one nobody offers you.

GuideSkillsWes Dunbar23 Sept 20266 min

Change a tire in the dark and the rain without getting hit

The order matters more than the muscle. Loosen before you lift, and never put a body part under a car held up by a scissor jack.

Ask BRO

Pressure-test my business idea

Ask it

BRO TakeNewsMarcus Vale23 Sept 20266 min

What DEI Programs Actually Do Inside a Company, and What Works

Three decades of corporate data, a failed replication of McKinsey's headline claim, and a 9-0 Supreme Court ruling. Commentary.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

Money5 min read

A health savings account is a tax account with a medical name

Triple tax break, one strict entry requirement, and a deductible you have to cover in cash. The arithmetic decides whether it's yours.

Poll

How many days a week are you actually training?

GuideBusinessRay Okonkwo23 Sept 20266 min

Give the hard feedback while the problem is still small

Most managers don't have a delivery problem. They have a timing problem, and by the time they finally speak up the conversation is twice as expensive.

BRO TakeNewsJosh Halloran23 Sept 20266 min

Cancel Culture's Real Victims Never Had a Publicist

The famous people survived it. The utility worker, the data analyst and the bakery owner are the ones who got flattened.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideSkillsDean Shaw23 Sept 20266 min

Learn Stick in an Afternoon Without Cooking the Clutch

The bite point is about an inch of pedal travel. Find it in an empty parking lot and the rest of driving a manual is just repetition.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideMoneyRay Okonkwo23 Sept 20265 min

Pay yourself a salary when the work won't

Trades, commission and seasonal work don't pay monthly. Your mortgage does. Here's the arithmetic that closes the gap.

BRO TakeNewsMarcus Vale23 Sept 20265 min

Customers Keep Walking Away and Companies Keep Acting Surprised

Bud Light, Target, Tractor Supply, Walmart. The pattern is public, the filings are public, and the lesson costs nothing to learn.

Ask BRO

Pressure-test my business idea

Ask it

GuideSkillsWes Dunbar23 Sept 20266 min

Build an overnight shelter before the light goes

Stop walking three hours before dark, build a bed before you build a roof, and you'll be uncomfortable instead of hypothermic.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideMoneyRay Okonkwo23 Sept 20265 min

The only refinance number that matters is the break-even month

Closing costs divided by monthly savings gets you close, but two common tricks make a bad refinance look like a good one.

Poll

What was your first ever job?

BRO TakeNewsMarcus Vale23 Sept 20265 min

Sport, Prisons and Medicine Can't Run on a Feeling

Commentary. Sports federations, corrections departments and the FDA all worked this out on the record. The documents are public. Go read them.

GuideSkillsCal Brennan23 Sept 20266 min

Pulling Someone Out of the Water Without Drowning Yourself

Drowning is quiet, fast, and it kills rescuers too. The order of operations that gets both of you back on dry land.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideMoneyRay Okonkwo23 Sept 20265 min

Pay yourself the payment for three months before you borrow

A $12,000 loan at 12.9 percent hands the lender $3,424. Saving the same monthly amount gets you there in 36 months instead of 48, and the math is yours to check.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.