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What the source won't say is half the story

Every statement is a set of choices about what to leave out. Learn to read the gaps and you'll spot spin from any direction.

By Marcus Vale · Editor-in-Chief5 min read
What the source won't say is half the story

Quick answer: Ask what a strong version of the claim would include, then check whether this one does. The missing piece is your lead. It isn't your verdict.

A company puts out a statement: "The Dayton facility will remain fully operational through the end of the quarter." (Invented, for illustration.)

Read it twice. It says nothing about the quarter after. Nobody writes "through the end of the quarter" by accident. Somebody chose those words, and the likeliest reason is that the honest next sentence is worse.

That's the whole method in miniature. A statement is a pile of choices. Most readers only look at what's in the pile.

Write the strong version first

Before you judge a claim, draft the version you'd expect if it were rock solid.

If the plant weren't closing, the company would say so plainly, with no date attached. If a politician's new program worked, the press release would give the result, the starting point and the time period. If a study held up, the headline would tell you how many people were in it.

Now lay the real statement next to your draft. The distance between them is the information. It works the same way an editor's skepticism does, which we covered in the four questions an editor asks before a story runs.

Five silences worth learning

The missing comparison. "Burglaries up 40 percent." Invented, but typical. Maybe that's five break-ins last year and seven this year. The reverse trick works just as well. "Down 20 percent" can mean down from the worst year on record, which still leaves you above where you started. Ask four things: from what, to what, over what period, and per how many people. Both parties' talking points skip these. So do both parties' critics.

The missing actor. "Mistakes were made." "Funds were misallocated." "Concerns were raised." Passive voice is where the person disappears. Politicians of both parties have leaned on "mistakes were made" for decades. When you see it, ask who made them. If the source could name the person and chose not to, you've learned something.

The dropped hedge. This one is real. In October 2020, fifty-one former intelligence officials signed a letter about the Hunter Biden laptop story. It said the episode had the classic earmarks of a Russian information operation. The letter also said, in so many words, that the signers didn't know whether the emails were genuine and had no evidence of Russian involvement. Many headlines carried the first part and lost the second. In 2022, The New York Times and The Washington Post each reported that some of the emails had been authenticated.

You can argue about intent. You can't argue about the method. The caveat was in the source and missing from the coverage. Reading the primary document would have caught it in two minutes.

The answer to a different question. Ask a straight question and watch whether you get a straight answer. In April 2023, Fox News Network settled Dominion Voting Systems' defamation suit for $787.5 million. Its public statement acknowledged the court's rulings that certain claims about Dominion were false. It didn't offer an apology. Whether you think that's lawyerly caution or something less, the move is the same. Notice which question got answered and which one didn't.

Two phrases deserve special suspicion. "No evidence of" can mean someone looked hard and found nothing. It can also mean nobody looked. And "we stand by our reporting" tells you what they won't do, which is look again. For a better test, see how to tell which outlets actually own their mistakes.

The question that went unasked. Sometimes the silence belongs to the reporter. A story that quotes one side and says nothing about whether the other was contacted has a hole in it. "Declined to comment" and "did not respond to requests" mean different things. The first is a choice. The second might be a deadline.

Anonymous sourcing adds another layer of what you can't see, and when an anonymous source is worth believing, and when it isn't covers it.

Check your own side hardest

Silence is easiest to miss when it flatters you.

You read a story you want to be true and your brain fills in every gap on its own. You read the same story about people you distrust and the gaps scream. Everyone does this. Left, right, in between.

So run the swap test. Take the story, change the names, and ask whether you'd have caught the same omission. If you'd have pounced on it for the other team and shrugged it off for yours, the problem isn't the story.

A conservative reader has a particular reason to be careful here. Plenty of us have watched legacy outlets leave out inconvenient facts, and we're right to notice. But if you only apply the skill to them, it stops being a skill and becomes a weapon. The test is whether you'd hold a friendly outlet to the same standard. The ones worth trusting hold up when you do.

Don't turn a gap into a verdict

Here's the trade-off. Silence is sometimes just silence.

Lawyers tell companies to say less. Investigations are open. Medical details are private. A 600-word story has room for only so much. A source who won't say something may be hiding it, or may be protecting a person, a case or a deadline.

Treat the gap as a lead. Then go and get the answer yourself:

  • Find the primary document, such as the full letter, the court filing or the data table.
  • Look for the other side's statement, in its own words.
  • Work out the denominator, the starting point and the time period.
  • Ask whether anyone with something to lose has said the same thing.

If you can't find the answer, you've learned something too. You can hold the claim loosely and say "I don't know yet," which is a rarer and more useful skill than a hot take.

Teach it at home, too. A kid who learns to ask "what's this leaving out?" at twelve is hard to fool at thirty. Teach Your Kid to Check It Before They Believe It is a good place to start.

Nobody hands you the missing sentence. Write it yourself, then go find out if it's true.

Marcus Vale

Editor-in-Chief

Twenty years in magazines, most of it deciding what to cut. Writes about work, discipline and the decisions that compound.

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