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Buying it, keeping it running, and the jobs worth doing on your own driveway.

The BRO Gear GuideBuy once, fix it, pass it down: a cost-per-use calculator, a warranty decoder and a repairability checklist.Judge it before you buy

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Before you pay for leads, call the people who already paid you

When the phone goes quiet, the cheapest work you'll find is sitting in your old invoices. Most guys skip straight to buying leads instead.

GuideCorporate MenMarcus ValeSep 24, 20266 min

Staying out of office politics is how honest men lose

Refusing to play isn't neutrality. It hands the room to whoever plays dirtiest. How to win on the level instead, without selling a thing.

Ask BRO

Give me something to do with my kids this weekend

Ask it

BRO TakeDadsCal BrennanSep 23, 20266 min

Say the plain thing about boys and girls first

Your kid will get an answer from somebody. Eleven seconds in the truck beats a lecture at fifteen.

Names.com — The name is the first thing you sell

PartnerNames.com

Self-Employed Men6 min read

Quarterly taxes and the one rule that ends the April ambush

Four payments, one safe harbor rule and a second bank account. That's the whole system, and it keeps April from eating your truck payment.

Poll

What was your first ever job?

GuideCorporate MenMarcus ValeSep 24, 20266 min

Your first 90 days as a boss start with quitting your old job

The skill that got you promoted is the one most likely to sink you. How to spend three months becoming the manager, not the backup.

BRO TakeBRO for HerNina CastellanSep 23, 20266 min

Go home on purpose and keep your name on everything

The culture says raising your own kids wastes your talent. It doesn't. But walk in with the numbers, the accounts and your license current anyway.

Dude.com — 16 AI advisers who listen, talk and are here with you

PartnerDude.com

GuideSelf-Employed MenRay OkonkwoSep 24, 20266 min

Why $45 an hour is a pay cut when it's your own truck

The rate that feels rich the day you go out on your own can leave you broke by April. Do this math before you quote another job.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideCorporate MenMarcus ValeSep 24, 20266 min

The promotion goes to the guy people already follow

The decision about your next role gets made in rooms you're not in. What gets said there depends on how you treated people for the last year.

GuideYoung MenSam OrtizSep 23, 20266 min

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

Ask BRO

Pressure-test my business idea

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BRO TakeBe a ManMarcus ValeSep 23, 20265 min

Apologize for what you did, never for what you are

Men have picked up a reflex of shrinking on request. Real apology is a tool worth keeping. The hedging is dead weight, and it costs you more than you think.

PartnerWhackAWoke.com

BRO TakeLifeCal BrennanSep 23, 20265 min

Belonging isn't a feeling, it's a standing appointment

The longevity research keeps landing on the same unglamorous thing: a group of people who notice when you don't show up.

Poll

How many days a week are you actually training?

BRO TakeBRO SeniorsMarcus ValeSep 23, 20266 min

Elders don't get respect handed to them, they hold a post

In the places where people live longest, the old have jobs, not pedestals. Here's how to take one back in a country that forgot to offer it.

BRO TakeBe a ManMarcus ValeSep 23, 20265 min

They Called Masculinity Toxic Because It Asks Something of You

Commentary on how a narrow word about cruelty became a blanket charge against men, what it costs boys, and how to answer it without getting loud.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideBRO for HerNina CastellanSep 23, 20265 min

Every role you hold has an end date

Say three true sentences about yourself without naming another person. If the second one goes quiet, this is for you.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

Life5 min

Nobody's watching, and that's exactly the point

Be a Man6 min

Courage is a rehearsal, not a feeling

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideBRO for HerNina CastellanSep 23, 20265 min

A work wardrobe for $500, and $80 of it goes to the tailor

Buy six pieces that fit you instead of fifteen that almost do, and plan the alterations before you spend a dollar on clothes.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

Home6 min read

The Asbestos You Can Live With and the Kind That Stops Work

Nine-inch tiles, popcorn ceilings, gray pipe wrap and attic vermiculite. What to leave alone, what to test, and the moment you put the tools down.

Poll

Where does your phone charge overnight?

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