Gear

What to buy, what to skip, and what the cheaper one actually costs you.

The BRO Gear GuideBuy once, fix it, pass it down: a cost-per-use calculator, a warranty decoder and a repairability checklist.Judge it before you buy

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Toughness is trainable, so start with the thermostat

Comfort didn't attack you. It just quietly removed the friction that used to do the work. Put some back, in doses you can hold for a year.

BRO TakeNewsMarcus ValeSep 23, 20266 min

What DEI Programs Actually Do Inside a Company, and What Works

Three decades of corporate data, a failed replication of McKinsey's headline claim, and a 9-0 Supreme Court ruling. Commentary.

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Rewrite my CV so it actually gets read

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GuideFamilySam OrtizSep 23, 20266 min

Keep ideology out of the classroom without becoming that parent

Most of your leverage is a calendar, a paper trail, and being the parent the front office doesn't dread hearing from.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

Be a Man6 min read

What Head of the House Looks Like at 6:40 on a Tuesday

Nobody's watching, nothing's on fire, and the dishwasher needs unloading. That's the night your leadership is actually decided.

Poll

Where does your phone charge overnight?

BRO TakeNewsJosh HalloranSep 23, 20266 min

Cancel Culture's Real Victims Never Had a Publicist

The famous people survived it. The utility worker, the data analyst and the bakery owner are the ones who got flattened.

BRO TakeLifeCal BrennanSep 23, 20266 min

The Tuesday visit beats the Christmas visit every time

Living close to grandparents changes both ends of the family, and the ordinary weeknights do more of the work than the holidays ever will.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideFoodWes DunbarSep 23, 20266 min

Your beans won't soften because the bag is too old

Beans, nuts and whole grains keep a house fed cheaply, but only if you buy them fresh, store them cold and cook them like you mean it.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

BRO TakeNewsMarcus ValeSep 23, 20265 min

Customers Keep Walking Away and Companies Keep Acting Surprised

Bud Light, Target, Tractor Supply, Walmart. The pattern is public, the filings are public, and the lesson costs nothing to learn.

BRO TakeBRO for HerNina CastellanSep 23, 20266 min

Feminism kept some promises and quietly broke the big one

The wins were real and worth defending. So was the bill, and nobody itemized it. What to keep, what to refuse, and how to pick your own order.

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Give me something to do with my kids this weekend

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GuideFoodWes DunbarSep 23, 20266 min

Your beans are a side dish because you cooked them like one

The places where people live longest eat beans nearly every day, and they never boil them in plain water. Fat, aromatics, a bare simmer, acid at the end.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

BRO TakeNewsMarcus ValeSep 23, 20265 min

Sport, Prisons and Medicine Can't Run on a Feeling

Commentary. Sports federations, corrections departments and the FDA all worked this out on the record. The documents are public. Go read them.

Poll

When did you last ask for a raise?

GuideFamilySam OrtizSep 23, 20266 min

Give each other whole jobs, not half of everything

A 50-50 split turns a marriage into a ledger. Whole ownership turns it into a team, and teams don't keep score.

GuideBRO SeniorsMarcus ValeSep 23, 20265 min

Live ten minutes away and give yourself a job

The places where people reach ninety aren't sentimental about family. They're organized, and you can copy the arrangement.

PartnerWhackAWoke.com

BRO TakeNewsMarcus ValeSep 23, 20265 min

Boys Are Falling Behind and the Numbers Aren't New

Commentary on the reading gap, the college gap, the discipline data and the one variable nobody in the district office wants to name.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Be a Man6 min

Provide, protect, lead is a job description, not a crown

Young Men6 min

Nobody replaced the schedule school used to give you

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Plan a cook for eight people

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BRO TakeNewsJosh HalloranSep 23, 20265 min

What People Actually Mean by Woke and Why the Word Stuck

The word has a real history, a real definition, and a real weakness. Know all three before you use it again.

Names.com — The name is the first thing you sell

PartnerNames.com

Life5 min read

The Okinawan friend group that meets for fifty years

A moai started as a village money pool and became the most durable friendship structure anybody has built. The mechanics copy just fine.

Poll

How often do you see your closest friends?

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