Men's Grooming

Hair, beard, skin, scent. Ten minutes a day that everybody notices and nobody mentions.

Give Him A Job That Breaks If He Forgets

Culture doesn't make a boy soft by arguing with him. It does it by removing every consequence he could've learned something from.

BRO TakeNewsJosh HalloranSep 23, 20265 min

Five Countries Reviewed Youth Gender Medicine and Got the Same Answer

Sweden, Finland, Norway, England and the U.S. each ran their own evidence review. None of them are red states, and none of them liked what they found.

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

BRO TakeBRO for HerNina CastellanSep 23, 20265 min

Femininity isn't weakness, and toughness isn't a costume

The culture offered women a trade, and the exchange rate was terrible. What feminine strength actually looks like when it's carrying weight.

CancerDefying.com — The research, protocols and reading in one place

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Be a Man5 min read

Toughness is trainable, so start with the thermostat

Comfort didn't attack you. It just quietly removed the friction that used to do the work. Put some back, in doses you can hold for a year.

Poll

Where does your best time with your kids happen?

BRO TakeNewsMarcus ValeSep 23, 20266 min

What DEI Programs Actually Do Inside a Company, and What Works

Three decades of corporate data, a failed replication of McKinsey's headline claim, and a 9-0 Supreme Court ruling. Commentary.

GuideFamilySam OrtizSep 23, 20266 min

Keep ideology out of the classroom without becoming that parent

Most of your leverage is a calendar, a paper trail, and being the parent the front office doesn't dread hearing from.

Coconut.com — Tell us when. We find where the sun is.

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GuideBe a ManMarcus ValeSep 23, 20266 min

What Head of the House Looks Like at 6:40 on a Tuesday

Nobody's watching, nothing's on fire, and the dishwasher needs unloading. That's the night your leadership is actually decided.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

BRO TakeNewsJosh HalloranSep 23, 20266 min

Cancel Culture's Real Victims Never Had a Publicist

The famous people survived it. The utility worker, the data analyst and the bakery owner are the ones who got flattened.

BRO TakeLifeCal BrennanSep 23, 20266 min

The Tuesday visit beats the Christmas visit every time

Living close to grandparents changes both ends of the family, and the ordinary weeknights do more of the work than the holidays ever will.

Ask BRO

What should I wear to this?

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GuideFoodWes DunbarSep 23, 20266 min

Your beans won't soften because the bag is too old

Beans, nuts and whole grains keep a house fed cheaply, but only if you buy them fresh, store them cold and cook them like you mean it.

Delicious.com — Nine thousand recipes and a plan for tonight

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BRO TakeNewsMarcus ValeSep 23, 20265 min

Customers Keep Walking Away and Companies Keep Acting Surprised

Bud Light, Target, Tractor Supply, Walmart. The pattern is public, the filings are public, and the lesson costs nothing to learn.

Poll

What was your first ever job?

BRO TakeBRO for HerNina CastellanSep 23, 20266 min

Feminism kept some promises and quietly broke the big one

The wins were real and worth defending. So was the bill, and nobody itemized it. What to keep, what to refuse, and how to pick your own order.

GuideFoodWes DunbarSep 23, 20266 min

Your beans are a side dish because you cooked them like one

The places where people live longest eat beans nearly every day, and they never boil them in plain water. Fat, aromatics, a bare simmer, acid at the end.

Names.com — The name is the first thing you sell

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BRO TakeNewsMarcus ValeSep 23, 20265 min

Sport, Prisons and Medicine Can't Run on a Feeling

Commentary. Sports federations, corrections departments and the FDA all worked this out on the record. The documents are public. Go read them.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Family6 min

Give each other whole jobs, not half of everything

BRO Seniors5 min

Live ten minutes away and give yourself a job

Ask BRO

Pressure-test my business idea

Ask it

BRO TakeNewsMarcus ValeSep 23, 20265 min

Boys Are Falling Behind and the Numbers Aren't New

Commentary on the reading gap, the college gap, the discipline data and the one variable nobody in the district office wants to name.

GermProof.com — An invisible germ barrier on your skin for hours

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Be a Man6 min read

Provide, protect, lead is a job description, not a crown

The smoke alarm goes off at 2:40 a.m. and somebody walks toward the noise. That role got called oppression, and the people who called it that have never carried it.

Poll

When did you last ask for a raise?

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