Skip to content
GuideEvergreen guide

Leading a team through a mess you didn't make

The supplier burned down, the client went under, the parent company changed the rules. Your people still look at you first. Do this in the first 48 hours.

By Ray Okonkwo · Money & Business5 min read
Leading a team through a mess you didn't make

The first thing your people need from you isn't a plan. It's a sentence.

Something short, true, and said out loud in the first two hours, before the rumor version gets there first. "Our main supplier filed Chapter 11 this morning. We have inventory through the 14th. I don't know yet what happens after that, and I'll know more by Thursday." Twenty-eight words. That's the whole job of hour one.

The instinct is the opposite. The instinct is to disappear into your office and come back out when you've got answers, because walking out with nothing feels like weakness. It isn't weakness. It's the only currency you have left, and the exchange rate collapses the longer you hold it. Every hour you stay quiet, somebody on your crew is building their own version of the story, and theirs is worse than yours. Theirs always is.

Name it flat, and don't launder it

Don't say "headwinds." Don't say the situation is "evolving." People who work with their hands and their calendars can smell a euphemism from the parking lot, and once they catch you softening one thing, they'll assume you're softening everything.

Say the thing. The warehouse flooded. The biggest client didn't renew. Corporate cut the territory in half and nobody asked us. The plant that makes our only hinge burned to the ground in October and our November book is already sold.

Then say what you don't know, with a date attached. "I don't know" is a perfectly good answer exactly once per question, and only if it comes with "I'll tell you Thursday at 8:15." Miss that Thursday and you've taught everyone that your dates are decoration. Make the Thursday even if you have nothing. Especially if you have nothing. "No news, still working it, next update Monday" is an update.

Pick three things you'll protect, and say them in that order

Crisis makes everything look equally urgent. It isn't. Before the second day starts, write down the three things that survive no matter what, ranked, and tell the team what they are.

For most operators the list is short. Payroll. The customers who kept us alive last year. The safety standard, because the fastest way to turn a bad quarter into a lawsuit is to let people start improvising around the guard rails.

The ranking matters more than the list. When someone asks whether to take the rush job that would mean a 14-hour Saturday, you don't want to relitigate your values in the hallway. You want to point at the board. Everything not on the list is now negotiable, and say that part out loud too, because the relief of hearing "we're pausing the rebrand and the new CRM until this is over" is real. People can carry one emergency. They can't carry an emergency plus the normal pile.

Give everybody a job by the end of day one

Idle hands in a crisis don't rest. They speculate. They check LinkedIn. They call the guy they used to work with and ask if his shop is hiring.

So hand out work, even small work, even work that's partly make-work. The bookkeeper builds the list of every open PO with a cancellation window. Two guys inventory what's actually on the racks rather than what the system claims is on the racks, which is never the same number. Somebody calls your fifteen best customers personally, in a fixed order, with the same script.

The assignment does two things at once. It moves the ball, and it tells the person holding it that they're still here next week. Nobody hands a project to a man he's about to lay off. Your team knows that better than you do.

Set a fixed time and keep it boring

Pick a time. Hold it every day. Twelve minutes, standing, same spot, no laptops.

What changed since yesterday. What's blocking. What we're doing today. That's it. The temptation is to make the daily meeting a pep rally, and you should resist it hard. Enthusiasm you can't back up burns faster than silence. Boring is the point. Boring is what proves the building is still running.

Kill the meeting the moment it turns into a debate. Take the debate offline with the two people who actually own it. Ten people watching two people argue is how a twelve-minute stand-up becomes fifty minutes of everyone's morning, five days a week, and then they stop coming.

When the person who caused it's above you

This is the hard one. Sometimes the crisis walked in from corporate, or from an owner, or from a partner whose judgment you privately think was terrible.

You have exactly two bad options and one good one. You can defend the decision you don't believe in, and your team will clock the lie in about four seconds and stop trusting anything else you say. You can trash the decision, which feels honest and costs you every ounce of authority you have, because a leader who's just another guy complaining about management isn't leading, he's commiserating.

The third road is narrow and it works. "This wasn't my call and I argued against it. It's the call. Here's how we're going to run inside it." You've told the truth, you haven't organized a mutiny, and you've made clear that you're the one steering the part that's still steerable. Then go to bat for them privately, hard, in the room where it counts, and don't advertise that you're doing it.

The stuff that goes wrong that nobody warns you about

You'll over-communicate to the loud people and under-communicate to the quiet ones. The guy who asks you three questions a day gets a running briefing. The woman who runs your whole shipping operation and never asks anything hears nothing for nine days and quietly concludes she's being kept in the dark. Go find her.

You'll also get stingy with good news out of superstition, like saying it will jinx it. Say it. Small wins during a bad stretch are structural, not decorative.

And you will run yourself into the ground. Week three is where operators fall over. You're sleeping five hours, you're short with your wife, you skipped church and then skipped it again, and you've started making decisions out of exhaustion that you'd never make rested. The crew reads your face before they read your memo. Get the sleep. Take the Sunday. Being visibly wrecked doesn't signal commitment to anyone, it signals that the thing is worse than you've been letting on.

Plan for the hangover

The resignations don't come during the fire. They come six weeks after it's out.

People hold it together while they're needed, and then the adrenaline drains and they take stock. So when the worst of it passes, don't just move on to the backlog. Say thank you specifically, by name, for the specific thing. Give back some of what you took. If somebody worked eleven Saturdays, they get a Friday, and you don't make them ask twice.

Then sit down alone and write two pages on what you'd do differently, while it still stings enough to be honest. Not for a binder. For the next one.

Because there'll be a next one, and the only real advantage you get is that your people already know what you look like when it's bad.

Ray Okonkwo

Money & Business

Former commercial banker turned small-business owner. Covers salary, credit, margins and the arithmetic nobody does before signing.

Watch

Watch how it's done

Picked for this article.

From channels we rate. Plays on YouTube.

TED

How to lead in a crisis | The Way We Work, a TED series

TEDx Talks

How to Lead Through the First 10 Minutes of Any Crisis | Andrew Steadman | TEDxKU Leuven