Business

Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

A corner, a stall mat, and under three hundred dollars

Measure the ceiling before you buy anything, skip the machine that folds, and get a rig that actually makes you strong for less than one month of boutique classes.

GuideHealthCal BrennanSep 23, 20265 min

The Sauna Evidence Is Better Than You Think, and Worse Than Claimed

A Finnish study of 2,315 men launched a thousand wellness posts. What it found, what it couldn't prove, and how to use heat sensibly.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideFitnessCal BrennanSep 23, 20265 min

The deck of cards workout and four other cures for boredom

A full deck is 380 reps and about 25 minutes of honest work. Here are the rules, the scaling, and four other formats for when you can't face another circuit.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

BRO for Her6 min read

Bones, balance and a kitchen chair after fifty

Thirty-five minutes, three days a week, plus a four-minute daily dose that matters more than any of it.

Poll

Where does your best time with your kids happen?

GuideHealthCal BrennanSep 23, 20266 min

Traditional, Infrared or Steam. Which Sauna Is Worth Your Time

Three very different boxes, three very different experiences, and one set of rules that keeps all of them from putting you on the floor.

GuideFitnessCal BrennanSep 23, 20265 min

Staying Strong At Seventy Starts In A Dining Chair

Five sit-to-stands, a $12 band and twenty minutes, three days a week. The routine that keeps a seventy-year-old carrying his own groceries.

PartnerWhackAWoke.com

GuideBRO for HerNina CastellanSep 23, 20266 min

Cleared at six weeks isn't the same as ready

What to actually do in the first eight weeks back, in ten-minute pieces, on a mat, with a baby in the room.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideHealthCal BrennanSep 23, 20265 min

Finland Followed 2,300 Sauna Users for Twenty Years

The heart findings are real, the caveats are bigger than the headlines, and the safety rules matter more than the temperature.

GuideFitnessCal BrennanSep 23, 20266 min

The jump rope and the stairs are the whole cardio program

Fifteen dollars of gear, ten minutes before the house wakes up, and a timer that doesn't ask you to log in.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideBRO for HerNina CastellanSep 23, 20266 min

Build a core that holds your back up, without a single crunch

Five moves, one kettlebell, twenty minutes three times a week, and a spine that stops complaining by week six.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuidePreparednessWes DunbarSep 23, 20266 min

Nothing That Burns Fuel Comes Inside the House

How to cook hot meals on day three of an outage without ever letting carbon monoxide through the door.

Poll

How often do you see your closest friends?

GuideFitnessCal BrennanSep 23, 20266 min

Get your first pull-up on a thirty-dollar doorway bar

The bar that hooks over your door frame, the progressions that actually work, and how to do this without wrecking your trim or your elbows.

GuideBRO for HerNina CastellanSep 23, 20266 min

The walk you already do, made hard enough to count

Cadence, hills, and a weighted vest. Four ways to turn forty minutes of walking into real conditioning, and the order to add them in.

Dude.com — 16 AI advisers who listen, talk and are here with you

PartnerDude.com

GuideSurvival & Self-DefenseMarcus ValeSep 23, 20266 min

Start Your Son on a .22 and Make Him Earn the Rest

A single-shot rimfire, twenty rounds, and a locked cabinet will teach a boy more about being a man than any lecture you've got in you.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Fitness5 min

The backyard workout that survives having your kids in it

Preparedness5 min

Heat One Room and Cook Outside When the Power Quits

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideSurvival & Self-DefenseMarcus ValeSep 23, 20266 min

What Real Defensive Gun Uses Teach About Training

Six seconds, forty yards, one hand, bad light. The actual cases don't look like the range, and that's the whole lesson.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

Fitness5 min read

The twenty-minute home routine a busy dad will actually keep

Two sessions, one kettlebell, a clock that doesn't stop for anybody. It won't make you a powerlifter. It'll keep you strong for the next twenty years.

Poll

What was your first ever job?

Older articles

Older Business stories