Careers in City Bro

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Hire the second guy when the first one can run a job alone

Being busy isn't the signal. Here are four tests that tell you whether a second employee makes you money or just makes you a referee.

GuideTradesAde FisherNov 4, 20265 min

The Premium Is in the Specialty, Not the Trade

Two men can carry the same union card and earn wildly different paychecks. The gap comes from what they're trained to do and what it costs when they get it wrong.

Ask BRO

Build me a 30-day training plan around two sessions a week

Ask it

NewsNewsBRO DeskNov 4, 20261 min

LA-Area Post-Production Studio Plans to Cut More Than 80 Jobs

The planned layoffs add to a string of job cuts in Hollywood as filmmakers keep moving work away from Los Angeles.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

NewsSportsBRO DeskNov 3, 20261 min

ESPN projects the 2026 NFL playoff seeds and division winners

A new look-ahead sketches how the AFC and NFC playoff fields could take shape on the road to the Super Bowl.

Poll

How often do you see your closest friends?

GuideBusinessRay OkonkwoNov 3, 20266 min

Your business shouldn't need any one person, you included

Every shop has someone whose two-week notice would cause a crisis. Find that person before they leave, and fix it with paper, not hope.

GuideMoneyRay OkonkwoOct 22, 20265 min

Write your job-loss plan while you still have a job

Layoffs make bad decisions for people who are scared and guessing. One page, written now with a clear head, takes the guessing out.

PartnerWhackAWoke.com

GuideStyleTobias ReedOct 9, 20265 min

Buy one pair of black cap-toe oxfords and stop shopping

One pair of dress shoes has to handle a wedding, a funeral and a job interview. Here's the spec to buy and the upsells to ignore.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideBusinessRay OkonkwoNov 3, 20265 min

Hire help when the mistake costs more than the invoice

Most operators call for help too late, or call the wrong kind. Here's how to tell which you need and what to ask before you sign.

GuideHomeRay OkonkwoOct 7, 20266 min

Why the 45-minute faucet job takes an afternoon

The plumber's quote looks like robbery until you add up the three hardware store trips, the seized valve and the wrench you'll use twice in a decade.

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

GuideTradesDean ShawOct 3, 20266 min

Read a tape measure in one glance, sixteenths and all

Stop counting little lines from the inch mark. Read off the landmarks, call it like the crew does, and quit wasting lumber.

Dude.com — 16 AI advisers who listen, talk and are here with you

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GuideBusinessRay OkonkwoNov 2, 20265 min

Match the hire to the shape of the work, not your budget

Full-time, part-time or contract: the answer is on your calendar, not in your bank account. Four questions that settle it before you post the job.

Poll

How many days a week are you actually training?

BRO TakeNewsJosh HalloranSep 26, 20266 min

Cancel culture is a mob, and mobs lose to people who wait

Online outrage runs on speed and your panic. Slow down, don't grovel, and you'll outlast it more often than you think.

GuideTradesDean ShawSep 26, 20266 min

The dream trades all have a paying cousin, so start there

Saddle maker, blacksmith, custom knife maker. They're real careers, but almost nobody gets there by quitting on Monday. How they actually start.

Shirts.com — Design it with AI. Wear it this week.

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GuideBusinessRay OkonkwoOct 17, 20265 min

Stop doing the work when your hour is worth more than the job

Being the best hand in the shop is how you got here. It's also what caps you. Here's how to know when to step back, and what to hand off first.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

Money6 min

The jobs that pay you to travel, and what they cost to get into

Self-Employed Women6 min

Your rate isn't your old salary divided by forty hours

Ask BRO

What should I wear to this?

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GuideBusinessRay OkonkwoOct 17, 20265 min

Put it in writing before the contractor picks up a tool

A handshake works for friendships. For an $18,000 job, you want scope, payment milestones and a change rule on paper before anyone shows up.

Names.com — The name is the first thing you sell

PartnerNames.com

Corporate Women6 min read

Say your number, then stop talking

Most pay negotiations are lost in the ten seconds after the ask. The script, the math and what to say when they push back.

Poll

How many days a week are you actually training?

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