City Style

Tailoring, sneakers and the smart-casual line nobody explains properly.

What to file before your first employee starts

The order of operations for hiring employee number one, the forms that have real deadlines, and the mistakes that cost the most to unwind.

GuideStartupsRay OkonkwoSep 22, 20266 min

How to tell the difference between slow and dead

Most founders quit too late, not too early. Set your kill criteria in writing before you're too tired and too invested to read them honestly.

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

GuideCountry BroWes DunbarSep 22, 20266 min

Split it in March, burn it in December

Firewood doesn't season in the stack you built in October. The work happens in spring, and the stack you build decides whether it dries.

Dude.com — 16 AI advisers who listen, talk and are here with you

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Young Men6 min read

Write down what you believe, then go and test it

Most of what you think is a conviction is actually a hand-me-down. Here's a method for sorting one from the other before life forces the issue.

Poll

Where does your best time with your kids happen?

GuideStartupsRay OkonkwoSep 22, 20265 min

Write the breakup clause before you write the logo

Most business partnerships between friends fail quietly, and the friendship goes with them. The paperwork you avoid is the paperwork that saves both.

GuideHunting & ShootingWes DunbarSep 22, 20266 min

When you're not sure of the shot, you already have your answer

Doubt in the moment isn't weakness or nerves. It's your brain telling you something you decided to ignore, and it's almost always right.

Shirts.com — Design it with AI. Wear it this week.

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GuideCountry BroWes DunbarSep 22, 20266 min

The unwritten rules of having neighbors in the country

Nobody hands you the list when you move out past the last streetlight. You find out by breaking one.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideYoung MenMarcus ValeSep 22, 20265 min

Staying friends when everybody moves away

Distance doesn't kill friendships. Drift does. The mechanics of staying close when the group scatters across four cities and three time zones.

GuideStartupsRay OkonkwoSep 22, 20266 min

The paperwork you can't skip in your first year

Most of it takes a weekend. Skipping it turns a slow month into a business-ending one, usually about fourteen months in.

Ask BRO

What should I wear to this?

Ask it

GuideHunting & ShootingWes DunbarSep 22, 20266 min

Where to hunt when you don't own a single acre

Public ground is already yours, and private permission is won in July by people who ask well and then keep their word.

CancerDefying.com — The research, protocols and reading in one place

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GuideCountry BroWes DunbarSep 22, 20265 min

The real cost of a dozen backyard eggs

Chickens are easy to keep and easy to lose money on. Run the numbers before you pour the slab.

Poll

How often do you see your closest friends?

GuideYoung MenCal BrennanSep 22, 20266 min

How to lift at twenty so you can still lift at forty

Your muscles get strong faster than your tendons do. Most of what wrecks men in their forties starts as a habit they picked up at twenty.

GuideStartupsRay OkonkwoSep 22, 20265 min

Find ten customers before you build anything

The cheapest way to kill a bad business idea is to try to sell it before it exists. Most people skip this and pay for it later.

Coconut.com — Tell us when. We find where the sun is.

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GuideHunting & ShootingWes DunbarSep 22, 20266 min

Cutting up your own deer without wasting half of it

What home butchering actually takes — the cold space, the tools, the legal checks, and the mistakes that cost you meat.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Country Bro6 min

What Freezes First on a Property and How to Stop It

Startups6 min

How to price trade work without guessing

Ask BRO

Pressure-test my business idea

Ask it

GuideYoung MenAde FisherSep 22, 20265 min

Ask for twenty minutes, not a mentorship

The word itself is what makes it awkward. Small, specific asks and honest follow-up build the same relationship, faster.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

Hunting & Shooting6 min read

The First Hunt Should Be Short, Warm and a Little Boring

Plan a kid's first time in the field around whether they'll want to come back, not around whether anything gets shot.

Poll

When did you last ask for a raise?

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