Minimal in City Style

Only Minimal: the latest headlines first, then BRO’s own Minimal stories and video. All of City Style →

BRO hasn’t published anything on Minimal yet. Here’s the latest in City Style in the meantime.

GuideTobias Reed23 Sept 20265 min

Dress for the client, not for the restaurant

The room has a wine list the size of a hymnal and none of that matters. What matters is the four feet of you the client can see across the table.

Wear a Trench Coat Without Looking Like a Detective

Minimal on video

Worth an hour of your evening

From channels we rate. Plays on YouTube.

The Style O.G.10 Apr

Why Minimal Sneakers Are Best For Older Guys

Josh Dominic2 Feb

The Best Everyday Minimal Sneakers in Every Price Range in 2025

GuideTobias Reed23 Sept 20265 min

How a white shirt goes gray, and how to stop it

The collar ring isn't dirt, the yellow under the arms isn't sweat, and chlorine bleach is making both of them worse.

GuideTobias Reed23 Sept 20265 min

The Saturday wardrobe that isn't sportswear

Four swaps that get you out of the technical half-zip on days you're not training, without buying a blazer you'll wear twice.

Ask BRO

What should I wear to this?

Ask it

GuideTobias Reed23 Sept 20265 min

Match the belt to the shoe and the socks to the trousers

Two rules cover most of it. The rest is knowing when a 35mm belt is wrong, why your socks fall down, and when to break both rules on purpose.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

6 min read

Three straps and one watch will cover your whole year

Buy the right case size, check the lug width before anything else, and learn to change a strap without scratching the lugs.

Poll

When did you last ask for a raise?

GuideTobias Reed23 Sept 20265 min

Black tie, charity dinners and what the invitation means

Decode the line at the bottom of the card, then get the six details right that everyone in the room will notice.

GuideTobias Reed23 Sept 20265 min

How to stay sharp when the city hits thirty degrees

Heat doesn't just make you uncomfortable, it makes you slow and short-tempered. Shift your day and your kit before it does.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideTobias Reed23 Sept 20265 min

What to wear to an interview at a company with no dress code

"Come as you are" isn't an instruction. It's an unwritten code, and you can read it in about ten minutes.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideTobias Reed23 Sept 20265 min

Four days of meetings out of one carry-on

Pick the shoe first and the rest of the trip packs itself. What to take, what to leave, and where the plan falls apart.

GuideTobias Reed23 Sept 20266 min

Most men need one tie knot, not five

The four-in-hand covers almost everything, the width matters more than the pattern, and there are days when the tie makes you look worse.

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideTobias Reed23 Sept 20265 min

Dry clean less, brush more, and the suit lasts years

A clothes brush, a proper hanger and a day off between wears will keep a suit sharper than any dry cleaner, and cost you about two minutes a day.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideTobias Reed23 Sept 20265 min

The sale rack only rewards people who came with a list

Second markdowns, final-sale traps, and the one question that kills a bad buy before you get anywhere near the register.

Poll

Where does your phone charge overnight?

GuideTobias Reed23 Sept 20265 min

Oxfords, derbies and loafers, and when to wear each

The difference is in the lacing, and it decides everything else. What to wear to a funeral, an interview, a wedding in August and a Tuesday at the office.

GuideTobias Reed23 Sept 20266 min

Dressing well out of a three-foot rail

Measure the rail, do the hanger math, and build the wardrobe around the closet you actually have instead of the one you wish you had.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

GuideTobias Reed23 Sept 20265 min

What merino, cashmere and cotton actually do in an office

Three fibres, three different jobs. Which one to buy first, what goes wrong with each, and how to stop a good jumper dying in eighteen months.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

6 min

Rain gear that doesn't look like hiking kit

6 min

Chinos that fit, and how to spot the ones that never will

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideTobias Reed23 Sept 20266 min

Six ways to wear a navy blazer and one that never works

Buy it in hopsack, get the shoulder right, and one jacket covers the office, the airport, dinner and a funeral you weren't expecting.

PartnerWhackAWoke.com

5 min read

Buy the Same Shirt Five Times

A shopping-averse man can solve his office wardrobe in one afternoon and a tailor visit, then not think about it again for three years.

Poll

Where does your phone charge overnight?

Older articles

Minimal in City Style

Dress for the client, not for the restaurant

When to Carry a Briefcase and When to Carry a Backpack

Dress Once for the Camera and the Conference Room

Theater Nights and Gallery Openings Need Different Clothes

Bike to work and still walk in looking pressed

Wear a Trench Coat Without Looking Like a Detective

Worth an hour of your evening

How a white shirt goes gray, and how to stop it

The Saturday wardrobe that isn't sportswear

Match the belt to the shoe and the socks to the trousers

Three straps and one watch will cover your whole year

Black tie, charity dinners and what the invitation means

How to stay sharp when the city hits thirty degrees

What to wear to an interview at a company with no dress code

Four days of meetings out of one carry-on

Most men need one tie knot, not five

Dry clean less, brush more, and the suit lasts years

The sale rack only rewards people who came with a list

Oxfords, derbies and loafers, and when to wear each

Dressing well out of a three-foot rail

What merino, cashmere and cotton actually do in an office

Rain gear that doesn't look like hiking kit

Chinos that fit, and how to spot the ones that never will

Six ways to wear a navy blazer and one that never works

Buy the Same Shirt Five Times