Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

The Bank Will Approve You For Too Much House

A preapproval letter is a sales document, not a budget. Work out your own ceiling before an agent ever asks what you're comfortable with.

GuideDadsCal Brennan23 Sept 20266 min

You get about 936 weekends, so spend a hundred of them well

The hundred-item dad bucket list is only a guilt trip if you never do the math on it first.

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideRetirementRay Okonkwo23 Sept 20266 min

401k, traditional IRA and Roth IRA explained without jargon

Three accounts, one paycheck, and a tax bill you get to choose the timing of. What each one actually does, and the order most people should fill them.

Dude.com — 16 advisers who listen, talk and pray with you

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Grooming5 min read

Cologne After Sixty Starts With The Label, Not Your Nose

Your sense of smell fades before your taste in fragrance does, which is exactly why the bottle on your shelf is lying to you.

Poll

How often do you see your closest friends?

GuideDadsCal Brennan23 Sept 20266 min

Tell her she's beautiful, then tell her the harder thing

Your daughter is going to hear about her looks from everybody. What she needs from you is the part nobody else bothers to say.

GuideRetirementRay Okonkwo23 Sept 20266 min

How Much You Actually Need to Retire, in Real Numbers

Forget the million-dollar headline figure. The number you need comes out of your own checking account, and you can work it out this weekend.

CancerDefying.com — The research, protocols and reading in one place

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GuideGroomingTobias Reed23 Sept 20266 min

Four fragrances that earn their shelf space

Terre d'Hermes, Aventus, Oud Wood and Guerlain Vetiver. What each one does, when it fails, and why you should buy a 2ml decant before a 100ml bottle.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideDadsCal Brennan23 Sept 20266 min

The 11pm kitchen shift is where your daughter talks

Your teenage daughter won't open up on your schedule, so build a week where she can open up on hers.

BRO TakeMovies & TVMarcus Vale23 Sept 20266 min

Wayne, Cooper and Stewart Still Teach Manhood Better Than Anyone

Three actors, three models of being a man, and the films to start with — including the content you'll want to know about first.

Ask BRO

Pressure-test my business idea

Ask it

GuideGroomingTobias Reed23 Sept 20265 min

Ten colognes that earn their shelf space

Bleu de Chanel, Sauvage, Acqua di Gio and seven more, plus the two-spray rule that keeps you from becoming the guy people smell in the parking lot.

Ivermectin.com — Tracked USPS delivery, no clinic visit

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GuideDadsCal Brennan23 Sept 20265 min

Put Your Daughter On The Calendar Before Her Friends Do

A standing hour with your daughter isn't sentimental. It's the cheapest way to show her what a man's full attention actually looks like.

Poll

How often do you see your closest friends?

GuideMovies & TVMarcus Vale23 Sept 20266 min

Sports Movies Where the Game Is the Least Interesting Part

The scoreboard is a lie. These films are about what a man does when nobody's clapping, plus the content concerns before you press play.

GuideGroomingTobias Reed23 Sept 20265 min

Heat does half the work of your cologne

Two bottles, a spray count, and a rule about where you put them beats a shelf of samples you'll never finish.

PartnerWhackAWoke.com

GuideDadsCal Brennan23 Sept 20266 min

Your daughter should never have to audition for your attention

Love she can't locate is love she doesn't have. Here are the habits that make it findable, from age four to the week she leaves.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Movies & TV5 min

Band of Brothers Still Sets the Bar for War on Television

Grooming5 min

Two sprays, and where each one goes

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideDadsCal Brennan23 Sept 20266 min

She'll measure every man against your average Tuesday

Your daughter isn't grading your best day. She's building a standard out of how you talk to her mother, how you keep small promises, and how you handle a bad morning.