Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

What a father in the house is actually doing

The case for fatherhood isn't sentimental. It's arithmetic, and most of it gets settled in the boring hours nobody photographs.

GuideBe a ManSam Ortiz22 Sept 20266 min

How to apologize so it actually counts

A real apology takes about twenty seconds and four parts. Most men have never been shown one, so they improvise, and the improvising is the problem.

Ask BRO

What should I wear to this?

Ask it

GuideCryptoRay Okonkwo22 Sept 20266 min

Bitcoin, explained for somebody who skipped the last decade

What it is, what changed while you weren't paying attention, and the four ways people lose money that have nothing to do with the price.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

Family6 min read

Holding the line at home without ruling by mood

A standard your family respects and one they merely endure can look identical from the outside. The difference is who it binds and when it's enforced.

Poll

How often do you see your closest friends?

BRO TakeBe a ManMarcus Vale22 Sept 20266 min

Duty is what holds the rest of it up

Passion comes and goes. Duty is the standing order you keep when the feeling has left the building, and almost everything good sits on top of it.

BRO TakeNewsMarcus Vale22 Sept 20265 min

Do your own research became an insult for a reason

The phrase collapsed because it usually arrives with no source attached. The skill underneath it's real, and most people have never been taught it.

GermProof.com — An invisible germ barrier on your skin for hours

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BRO TakeFamilySam Ortiz22 Sept 20266 min

The case for marriage, made without a sermon

Strip out the moralizing and the argument still stands, because of what a closed exit does to two people over thirty years.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideBe a ManMarcus Vale22 Sept 20266 min

Losing your temper is a habit, and habits can be unlearned

Anger arrives on its own. What you do in the six seconds after it arrives is entirely up to you, and it can be trained.

GuideYoung MenAde Fisher22 Sept 20265 min

Getting a trade apprenticeship when you don't know anybody

The path into the trades is public, dated and written down. Most guys never find it because nobody told them where to look.

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideFamilySam Ortiz22 Sept 20265 min

The difference between a household standard and a bad mood

A rule your family can name out loud is a standard. One that only shows up when you're irritated is something else entirely.

Ivermectin.com — Tracked USPS delivery, no clinic visit

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GuideBe a ManSam Ortiz22 Sept 20265 min

Most men have never given a real apology

The six parts of an apology that actually repairs something, the four counterfeits, and how to handle it when it isn't accepted.

Poll

How often do you see your closest friends?

GuideMoneyRay Okonkwo22 Sept 20265 min

How to read a job posting before you lose a week to it

Fifteen minutes with a calculator tells you more about a job than fifteen hours with a cover letter ever will.

GuideGadgetsDean Shaw22 Sept 20266 min

Back up everything so a lost phone is just a bad afternoon

Photos are the easy part. The thing that actually ruins your week is losing the ability to log into anything you own.

Dude.com — 16 advisers who listen, talk and pray with you

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BRO TakeBe a ManMarcus Vale22 Sept 20266 min

Duty is unfashionable, and it holds everything up

Nobody builds a life on inspiration. They build it on showing up when they said they would, for people who are counting on it.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Gaming5 min

Be player two instead of the referee

Gadgets6 min

When a new phone is worth it and when to skip a year

Ask BRO

Give me something to do with my kids this weekend

Ask it

BRO TakeBe a ManMarcus Vale22 Sept 20265 min

Masculinity is a job description, not an identity

Strip away the shouting from both sides and what's left is a short list of obligations you can either meet this week or not.

Shirts.com — Design it with AI. Wear it this week.

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Gaming6 min read

How to set up a desk and chair that won't wreck your back

Most gaming setups are built in the wrong order, and your lower back pays the bill about six years later.

Poll

How often do you see your closest friends?

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