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Run the business together, but never decide everything together

Couples who last don't share every decision. They split the company into lanes and keep it out of the bathroom at 10:40 p.m.

By Cal Brennan · Fitness6 min read
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Quick answer: Give each spouse a written list of decisions they own outright, hold one business meeting a week, and keep company talk out of the rest of your life. Couples don't burn out from working together. They burn out from never stopping.

It's 10:40 on a Tuesday night. You're both at the bathroom sink, toothbrushes going, and one of you says it: "Did you ever call Hendricks back about the invoice?"

Nobody meant anything by it. But that's the moment the marriage turned into a staff meeting. If it happens every night, that's what your marriage becomes.

Most advice for couples in business starts with communication. Talk more, get on the same page. That's backwards. The couples who make it long-term talk about the business less, and on purpose. They do it by fixing two problems almost everybody has: nobody owns anything, and the office never closes.

Split decisions, not chores

In year one you both do everything. She's answering the phone while he's loading the truck, then they switch. That's fine. Trying to divide tasks cleanly at that stage is a fantasy.

What you can divide from day one is final say. Sit down and write two lists. Each item on your list is something you decide. Your spouse can argue all they want, but once you've heard them out, it's your call and they back it.

Take a small landscaping outfit with four crew guys. A sensible split might look like this:

  • His: bids and pricing, crew hiring and scheduling, equipment purchases under a set limit, which jobs to turn down.
  • Hers: books and payroll, customer billing and collections, insurance and vendor accounts, the website and scheduling software.

Yours will look different. Maybe she's the better estimator and he's the one who actually likes QuickBooks. Assign lanes by who's better at it and who cares more, not by who's supposed to do what. And write it down. A list on paper settles in thirty seconds what a memory can drag out for an hour.

The annoying part: you'll hate some of your spouse's calls. You'll watch them price a job too low or keep a vendor you'd have fired. Unless it's going to sink the company, let it ride. Overrule a lane once and you've taught your spouse the list doesn't mean anything.

Have a tie-breaker before you need one

Some decisions belong to both of you. Taking on debt. Hiring anyone into the office. Signing a lease. Anything over a dollar amount you pick together, maybe $2,500, maybe more, depending on the size of your business.

For those, agree on the rules while nobody's upset:

  1. Both of you have to say yes.
  2. If you disagree, nobody decides for 72 hours. Sleep on it. Twice.
  3. If you still disagree after that, the answer is no. The status quo wins.

That last rule feels timid. It isn't. It means no one ever gets steamrolled into a loan they didn't want, and it forces whoever wants the change to make a better case. Most of the time the 72 hours do the work and one of you comes around. Sometimes the idea just dies, and you'll be glad it did.

One meeting a week, and it's a real meeting

Pick a time. Monday at 6:30 a.m. at a diner works for plenty of couples, because nobody lingers over eggs and there's a check at the end. Bring a notepad. Run it off a short list:

  • Cash in the bank and what's owed to you
  • Anything that needs a joint decision
  • Problems in each lane the other should know about
  • The week's calendar

Forty-five minutes, then done.

The meeting isn't the point. The point is what it gives you permission to do the rest of the week, which isn't talk about work. When "did you call Hendricks" pops into your head at dinner, write it down for Monday. If it truly can't wait, it's an emergency, and you should define that too. A lost client or a bounced check counts. A vendor who's slow to email back doesn't.

You'll cheat on this the first month. Everyone does. Keep at it. Somewhere around week six it stops feeling like a rule and starts feeling like relief.

Pay yourselves, and keep the money in separate rooms

A lot of couples run the company account like a second household checking account. Groceries on the business card, a supplier paid from the joint account because it was quicker. By tax time nobody can tell what's what, and every money fight at home is secretly a business fight too.

Separate business and personal accounts completely. Pay yourselves a set, regular amount, even a small one, on the same day every month. When the business has a great quarter, the extra stays in the business or comes out as a deliberate decision at the Monday meeting. When it has a bad one, the household still knows what's coming in.

How you're set up legally and for taxes matters a great deal here, and it depends on your state and your numbers. Ask a CPA how you should be paying yourselves. Ask a business attorney about an operating agreement that covers the hard questions: what happens if one of you gets sick, becomes disabled, dies or wants out. Nobody wants that conversation. Have it anyway. It's the kindest thing you can do for whoever's left.

At the shop, back each other. At home, drop the titles

Never correct your spouse in front of an employee or a customer. Not even when they're wrong. Especially then. Take it to the truck or the back office. Your crew needs to see two owners who don't split, and if they learn they can play one of you against the other, they will.

And if a client talks down to your wife or husband, you handle it. Politely, once. If it happens again, that client can go find another company. Serving customers well doesn't mean letting anyone treat your spouse like the help. You can afford to lose a customer. You can't afford to have your spouse wonder whose side you're on.

At home, it runs the other way. She's not your bookkeeper at the dinner table. He's not the operations guy on the couch. You were married before there was a company, and you'll be married after you sell it. Once a week, go out, just the two of you, with one rule: the first person to bring up the business picks up the check. It gets funny fast. Then it gets easy.

The small courtesies you lost

Couples who work side by side lose the little rituals other couples get for free. Nobody comes home, so nobody's glad to see you.

So build them back. Whoever closes the shop leaves it ready for whoever opens it, with the coffee set up and yesterday's mess already dealt with. If you borrow your spouse's truck for a parts run, bring it back with a full tank, even if you got it on fumes. Thank each other for work you'd normally just expect. Any decent employee would get that from you. Your spouse has earned it more.

Decide who wins now

Every couple in business eventually hits the week where the company wants something the marriage can't give. A big contract that means three months of eighty-hour weeks. A partnership offer. A second location.

Settle it now, out loud, while nothing's on the line: when it comes to that, the business loses. It's easy to say at a diner on a slow Monday. Say it there, so neither of you has to work it out at the bathroom sink at 10:40 at night.

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Cal Brennan

Fitness

Strength coach. Trains fathers, tradesmen and desk workers, which means programmes that survive a bad week.

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