The Self-Employed Woman

Build a business on your terms: from side hustle to full-time, clients, pricing and family.

Her Circle

Meet women near you who share what you love: Bible study, walking, moms and toddlers, baking, business.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Women Do's & Don'ts: Business Owners

How to turn down the committee and keep the friend

A clean no, said early and said once, protects your family's evenings and your friendships. Here's how to say it and what to do the day after.

GuideBRO for HerNina CastellanNov 4, 20265 min

If only you know where the money is, that's a problem

Old 401(k)s, a quiet savings account, a phone that unlocks everything. Here's how to make sure your family can find it all in an afternoon.

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideMomsNina CastellanOct 12, 20265 min

Build a parents' group the principal returns calls for

Two hundred signatures on a petition get a polite email. Six organized moms with a one-page ask get a meeting. Here's how to be the six.

CancerDefying.com — The research, protocols and reading in one place

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Moms6 min read

Opting Out Without Starting a War

You have more say over what your child sits through at school than most parents realize. Use it with a short letter and a steady tone.

Poll

How often do you see your closest friends?

GuideBRO for HerNina CastellanOct 10, 20266 min

Gifts she'll still be using in ten years, at every budget

Skip the "treat yourself" aisle. Gifts for the women in your life that get used, get repaired, and get handed down, sorted by what you can spend.

GuideBRO for HerNina CastellanOct 10, 20265 min

The gadgets that end up in the drawer by spring

Seven beauty and kitchen buys that get used twice, and the plain thing that does the job instead.

Coconut.com — Tell us when. We find where the sun is.

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GuideMomsNina CastellanOct 8, 20266 min

The Turkey's Still Frozen and Everyone Arrives at Two

Your first Thanksgiving bird, told twice: once the way it actually goes, once the way the woman who's done thirty of them does it.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideBRO for HerNina CastellanOct 9, 20265 min

Buy the tote for Tuesday, not for the vacation

One everyday bag, the spec profile that matters, and the features that are just there to make the price tag look reasonable.

GuideBRO for HerNina CastellanOct 9, 20266 min

The handbag, coat and boots worth buying once

Three things you use every day, and the parts that decide whether they last ten winters or two. What to inspect, what to read, what to ask.

Ask BRO

Pressure-test my business idea

Ask it

StoryMomsNina CastellanOct 8, 20266 min

He Puts the Kids Down in Twenty Minutes and I Finally Asked How

On my nights, bedtime takes ninety minutes and four glasses of water. On his, it takes twenty. I asked him to walk me through it.

GermProof.com — An invisible germ barrier on your skin for hours

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StoryBRO for HerNina CastellanOct 8, 20266 min

He Closed the Lid and Handed Me Back the Tongs

Twelve burgers, one flare-up and an eight-year-old narrator. What my husband knows about the grill, and what I learned the hard way.

Poll

Where does your phone charge overnight?

StoryBRO for HerNina CastellanOct 7, 20266 min

He knows which side the gas cap is on without looking

Eleven years married to a man who checks tire pressure for fun. Everything I've learned about the car, mostly by getting it wrong first.

StoryMomsNina CastellanOct 7, 20266 min

Answered With Total Confidence and Absolutely No Idea

Gum in hair, a fever at 2 a.m., and why the sky is blue. First the bluff, then the real answer you can use tonight.

Dude.com — 16 AI advisers who listen, talk and are here with you

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GuideMomsNina CastellanOct 6, 20266 min

Stop Asking Your Kid Why They Did It

"Why" gets you a shrug or a lie. Four better questions turn a broken window into a kid who knows how to make things right.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

BRO for Her6 min

The anchors that came in the box are why the shelf fell

Moms6 min

Give Your Kid the Exact Words Before They Need Them

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideMomsNina CastellanOct 5, 20266 min

Teach Them on Saturday So They Can Cook on Tuesday

What a five, eight and twelve-year-old can really handle in the kitchen, and the timing trick that keeps you from giving up on it.

Shirts.com — Design it with AI. Wear it this week.

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BRO for Her6 min read

Fixing a dripping faucet starts with the valve under the sink

Most faucet repairs fail in the hardware aisle, not at the sink. Shut the water off, take it apart, then shop with the old part in your hand.

Poll

How many days a week are you actually training?

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