City Style

Tailoring, sneakers and the smart-casual line nobody explains properly.

Go home on purpose and keep your name on everything

The culture says raising your own kids wastes your talent. It doesn't. But walk in with the numbers, the accounts and your license current anyway.

GuideSelf-Employed MenRay OkonkwoSep 24, 20266 min

Why $45 an hour is a pay cut when it's your own truck

The rate that feels rich the day you go out on your own can leave you broke by April. Do this math before you quote another job.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideCorporate MenMarcus ValeSep 24, 20266 min

The promotion goes to the guy people already follow

The decision about your next role gets made in rooms you're not in. What gets said there depends on how you treated people for the last year.

Names.com — The name is the first thing you sell

PartnerNames.com

Young Men6 min read

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

Poll

How often do you see your closest friends?

BRO TakeBe a ManMarcus ValeSep 23, 20265 min

Apologize for what you did, never for what you are

Men have picked up a reflex of shrinking on request. Real apology is a tool worth keeping. The hedging is dead weight, and it costs you more than you think.

BRO TakeLifeCal BrennanSep 23, 20265 min

Belonging isn't a feeling, it's a standing appointment

The longevity research keeps landing on the same unglamorous thing: a group of people who notice when you don't show up.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

BRO TakeBRO SeniorsMarcus ValeSep 23, 20266 min

Elders don't get respect handed to them, they hold a post

In the places where people live longest, the old have jobs, not pedestals. Here's how to take one back in a country that forgot to offer it.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

BRO TakeBe a ManMarcus ValeSep 23, 20265 min

They Called Masculinity Toxic Because It Asks Something of You

Commentary on how a narrow word about cruelty became a blanket charge against men, what it costs boys, and how to answer it without getting loud.

GuideBRO for HerNina CastellanSep 23, 20265 min

Every role you hold has an end date

Say three true sentences about yourself without naming another person. If the second one goes quiet, this is for you.

Ask BRO

Plan a cook for eight people

Ask it

GuideLifeCal BrennanSep 23, 20265 min

Nobody's watching, and that's exactly the point

Character isn't decided in the crisis. It's decided in four unremarkable seconds at a self-checkout, and you've had a few thousand of those.

PartnerWhackAWoke.com

GuideBe a ManMarcus ValeSep 23, 20266 min

Courage is a rehearsal, not a feeling

The physical kind, the moral kind and the small daily kind all run on the same trick, and you can practice all three starting this week.

Poll

Where does your best time with your kids happen?

GuideBRO for HerNina CastellanSep 23, 20265 min

A work wardrobe for $500, and $80 of it goes to the tailor

Buy six pieces that fit you instead of fifteen that almost do, and plan the alterations before you spend a dollar on clothes.

GuideHomeWes DunbarSep 23, 20266 min

The Asbestos You Can Live With and the Kind That Stops Work

Nine-inch tiles, popcorn ceilings, gray pipe wrap and attic vermiculite. What to leave alone, what to test, and the moment you put the tools down.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideBe a ManMarcus ValeSep 23, 20265 min

Name the thing when you say thank you

Most thank-yous evaporate because they're vague. Say what the person actually did, and watch a grown man stand up straighter.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

BRO for Her5 min

Postpartum shedding starts at month three and ends on its own

Country Bro6 min

Cool him first, then drive him to the hospital

Ask BRO

Build me a 30-day training plan around two sessions a week

Ask it

GuideMoneyRay OkonkwoSep 23, 20266 min

Add up the worst year before you pick a health plan

Four numbers decide what your coverage actually costs, and the deductible is the one people stare at for the wrong reasons.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

BRO for Her5 min read

Wear more sunscreen, buy fewer products

Most twenty-something skin problems come from doing too much, too fast, with too little sunscreen. Fix the order and the shelf gets cheaper.

Poll

Where does your phone charge overnight?

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