Dads

The job nobody trains you for, and the one you will be judged on longest.

Grad & Prom Guide. Talking about the night, the no-questions ride home, a safe after-party and a budget that works.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Men's, Women's, Family & Date NightsForty-plus ideas for each, an idea spinner, and how to host one that people still show up to a year later.Spin for ideas The Screen-Time ResetThe honest why, a 30-day reset challenge, 100 things to do instead and a family tech agreement you can print.Start the reset Make Memories on PurposeTraditions by season, a year-of-memories planner, one-on-one days, grandparent adventures and the records your kids will keep.Plan the year The BRO Survival & Preparedness GuideThe printable family manual: a kit and go-bag builder, water and food calculators, the core skills and a family emergency plan.Get ready, calmly

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The friends you lose when you leave the building

Work handed you proximity, repetition and a shared task. Retire, and all three vanish at once. You can rebuild them, but only on purpose.

GuideBRO for HerNina Castellan22 Sept 20265 min

Perimenopause and what to ask for before you're told to cope

Most women get sent home with a shrug and a suggestion to reduce stress. Walk in with dates, symptoms and specific requests instead.

Ask BRO

Give me something to do with my kids this weekend

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GuideBe a ManRay Okonkwo22 Sept 20265 min

Building a reputation that gets to the room before you do

Reputation isn't reputation management. It's a few unglamorous habits, repeated until people stop checking.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

BRO Seniors6 min read

The household manual only you can write

Start with the water shutoff and the names in the photographs, twenty minutes at a time, and tell somebody where you put it.

Poll

Where does your best time with your kids happen?

GuideBRO for HerNina Castellan22 Sept 20265 min

Which supplements aimed at women actually earn the money

Most of what's sold on a pink label is hope in a bottle. A short list is genuinely worth buying, and a few things you should test for first.

GuideBe a ManCal Brennan22 Sept 20266 min

Nobody is checking, and that's the whole problem

Motivation shows up for the big days. Character is what you do on a wet Tuesday when quitting would cost you nothing.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideBRO SeniorsCal Brennan22 Sept 20266 min

Caring for a sick wife without running yourself into the ground

The systems, the paperwork, the help you have to ask for, and the parts of your own health that quietly slide while you're looking after hers.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideBRO for HerNina Castellan22 Sept 20265 min

Five pieces that do most of the work, and how to buy them

The clothes you actually reach for are fewer than you think. Buy these five properly and the rest of the wardrobe stops mattering so much.

GuideBe a ManJosh Halloran22 Sept 20265 min

Keeping your word after the price goes up

Anyone can honor a promise that stays cheap. The ones that get expensive are the only ones that tell you anything about a man.

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideBRO SeniorsSam Ortiz22 Sept 20266 min

What to charge when you start consulting on what you know

You spent thirty years learning something other people still need. Pricing it's the part nobody prepares you for.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideBRO for HerNina Castellan22 Sept 20266 min

The raise conversation goes better with a spreadsheet

Build the document first, pick one number, say it out loud without softening it. Then sit still while someone else does the thinking.

Poll

Where does your best time with your kids happen?

BRO TakeBe a ManMarcus Vale22 Sept 20265 min

The quietest man in the room is usually the one in charge

Volume is a bid for agreement. Watch who people look at when a decision actually has to be made, and you'll see where the authority sits.

GuideBRO SeniorsRay Okonkwo22 Sept 20266 min

How the scams aimed at men over sixty actually open

Almost every fraud pitch starts the same four or five ways. Learn the opening lines and you never get to the part where the money leaves.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

GuideBRO for HerNina Castellan22 Sept 20266 min

Cut your screen time without deleting a single app

Deleting Instagram lasts about four days. Friction, honest counting and a plan for the gap will last years.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Be a Man5 min

Protecting people without needing to be seen doing it

BRO Seniors6 min

The six months after you leave a job you loved

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideCity BroJosh Halloran22 Sept 20265 min

How to keep your convictions in a city that doesn't share them

Decide your lines before somebody else picks them for you, say them once, and build the calendar that makes them possible.

PartnerWhackAWoke.com

Be a Man5 min read

The man testing you wants a reaction, not an answer

Most of these situations end the second you stop supplying the thing he came for. The rest need one clear sentence and nothing more.

Poll

Where does your best time with your kids happen?

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