Gear

What to buy, what to skip, and what the cheaper one actually costs you.

The BRO Gear GuideBuy once, fix it, pass it down: a cost-per-use calculator, a warranty decoder and a repairability checklist.Judge it before you buy

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The alpha wolf was a stressed animal in a zoo

The research everyone quotes described captive wolves under pressure, and the man who popularized it spent decades trying to take it back.

GuideBRO SeniorsCal BrennanSep 22, 20265 min

The friends you lose when you leave the building

Work handed you proximity, repetition and a shared task. Retire, and all three vanish at once. You can rebuild them, but only on purpose.

Ask BRO

What should I wear to this?

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GuideDadsCal BrennanSep 22, 20266 min

Talking to your daughter about boys without scaring her off

The shotgun-on-the-porch routine is a joke that costs you more than you think. What to do instead, starting years before it matters.

CancerDefying.com — The research, protocols and reading in one place

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Be a Man5 min read

Building a reputation that gets to the room before you do

Reputation isn't reputation management. It's a few unglamorous habits, repeated until people stop checking.

Poll

When did you last ask for a raise?

GuideBRO SeniorsCal BrennanSep 22, 20266 min

The household manual only you can write

Start with the water shutoff and the names in the photographs, twenty minutes at a time, and tell somebody where you put it.

GuideDadsCal BrennanSep 22, 20266 min

Your teenager is failing and already knows it

The lecture is the least useful thing you can offer a kid who's drowning in school. Say this instead.

Coconut.com — Tell us when. We find where the sun is.

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GuideBe a ManCal BrennanSep 22, 20266 min

Nobody is checking, and that's the whole problem

Motivation shows up for the big days. Character is what you do on a wet Tuesday when quitting would cost you nothing.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideBRO SeniorsCal BrennanSep 22, 20266 min

Caring for a sick wife without running yourself into the ground

The systems, the paperwork, the help you have to ask for, and the parts of your own health that quietly slide while you're looking after hers.

GuideDadsCal BrennanSep 22, 20266 min

Have the porn conversation before the internet does

The first talk takes ninety seconds, happens younger than you think, and isn't really about sex at all. Here's how to run it without flinching.

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Rewrite my CV so it actually gets read

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GuideBe a ManJosh HalloranSep 22, 20265 min

Keeping your word after the price goes up

Anyone can honor a promise that stays cheap. The ones that get expensive are the only ones that tell you anything about a man.

GermProof.com — An invisible germ barrier on your skin for hours

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GuideBRO SeniorsSam OrtizSep 22, 20266 min

What to charge when you start consulting on what you know

You spent thirty years learning something other people still need. Pricing it's the part nobody prepares you for.

Poll

How many days a week are you actually training?

GuideDadsCal BrennanSep 22, 20266 min

Talk to them at seven so they still talk to you at fifteen

The teenager who tells you things isn't a personality type. He's the result of about eight years of small, unglamorous habits.

BRO TakeNewsMarcus ValeSep 22, 20266 min

Free speech is a habit before it's a law

The First Amendment restrains the government. It does nothing about the meeting where everybody agreed with something nobody believed.

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GuideBRO SeniorsRay OkonkwoSep 22, 20266 min

How the scams aimed at men over sixty actually open

Almost every fraud pitch starts the same four or five ways. Learn the opening lines and you never get to the part where the money leaves.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

BRO for Her5 min

Perimenopause and what to ask for before you're told to cope

News5 min

The pro-life work that starts after the baby comes home

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Give me something to do with my kids this weekend

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GuideBRO SeniorsSam OrtizSep 22, 20266 min

The six months after you leave a job you loved

The honeymoon lasts about six weeks. What comes after it catches good men off guard, and it's easier if you plan for it.

Dude.com — 16 AI advisers who listen, talk and are here with you

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BRO for Her5 min read

Which supplements aimed at women actually earn the money

Most of what's sold on a pink label is hope in a bottle. A short list is genuinely worth buying, and a few things you should test for first.

Poll

Where does your best time with your kids happen?

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