Men's Grooming

Hair, beard, skin, scent. Ten minutes a day that everybody notices and nobody mentions.

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

BRO TakeBe a ManMarcus ValeSep 23, 20265 min

Apologize for what you did, never for what you are

Men have picked up a reflex of shrinking on request. Real apology is a tool worth keeping. The hedging is dead weight, and it costs you more than you think.

Ask BRO

Plan a cook for eight people

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BRO TakeLifeCal BrennanSep 23, 20265 min

Belonging isn't a feeling, it's a standing appointment

The longevity research keeps landing on the same unglamorous thing: a group of people who notice when you don't show up.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

BRO Seniors6 min read

Elders don't get respect handed to them, they hold a post

In the places where people live longest, the old have jobs, not pedestals. Here's how to take one back in a country that forgot to offer it.

Poll

Where does your phone charge overnight?

BRO TakeBe a ManMarcus ValeSep 23, 20265 min

They Called Masculinity Toxic Because It Asks Something of You

Commentary on how a narrow word about cruelty became a blanket charge against men, what it costs boys, and how to answer it without getting loud.

GuideBRO for HerNina CastellanSep 23, 20265 min

Every role you hold has an end date

Say three true sentences about yourself without naming another person. If the second one goes quiet, this is for you.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

GuideLifeCal BrennanSep 23, 20265 min

Nobody's watching, and that's exactly the point

Character isn't decided in the crisis. It's decided in four unremarkable seconds at a self-checkout, and you've had a few thousand of those.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideBe a ManMarcus ValeSep 23, 20266 min

Courage is a rehearsal, not a feeling

The physical kind, the moral kind and the small daily kind all run on the same trick, and you can practice all three starting this week.

GuideBRO for HerNina CastellanSep 23, 20265 min

A work wardrobe for $500, and $80 of it goes to the tailor

Buy six pieces that fit you instead of fifteen that almost do, and plan the alterations before you spend a dollar on clothes.

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Build me a 30-day training plan around two sessions a week

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GuideHomeWes DunbarSep 23, 20266 min

The Asbestos You Can Live With and the Kind That Stops Work

Nine-inch tiles, popcorn ceilings, gray pipe wrap and attic vermiculite. What to leave alone, what to test, and the moment you put the tools down.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideBe a ManMarcus ValeSep 23, 20265 min

Name the thing when you say thank you

Most thank-yous evaporate because they're vague. Say what the person actually did, and watch a grown man stand up straighter.

Poll

What was your first ever job?

GuideBRO for HerNina CastellanSep 23, 20265 min

Postpartum shedding starts at month three and ends on its own

The real timeline, how to tell whether you're on track, and the three signs that mean you need bloodwork instead of a volumizing spray.

GuideCountry BroCal BrennanSep 23, 20266 min

Cool him first, then drive him to the hospital

Heat exhaustion and heat stroke look similar for about a minute. Then one of them starts killing him, and the tell is how he talks.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideMoneyRay OkonkwoSep 23, 20266 min

Add up the worst year before you pick a health plan

Four numbers decide what your coverage actually costs, and the deductible is the one people stare at for the wrong reasons.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

BRO for Her5 min

Wear more sunscreen, buy fewer products

Country Bro6 min

The lift that wrecks your back is the last one of the day

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Rewrite my CV so it actually gets read

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GuideYoung MenSam OrtizSep 23, 20266 min

What one heavy night actually does to your body at twenty

Your liver clears about one drink an hour and doesn't care how strong you are. Everything after that's chemistry, not character.

PartnerWhackAWoke.com

BRO for Her6 min read

Wash brushes bristles-down and toss the mascara at three months

Water in the metal band is what kills a good brush, and the tiny open-jar symbol on the tube tells you more than the price tag ever did.

Poll

How often do you see your closest friends?

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