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The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Men

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The real cost of a dozen backyard eggs

Chickens are easy to keep and easy to lose money on. Run the numbers before you pour the slab.

GuideStyleTobias Reed22 Sept 20266 min

What to wear the first time you meet her parents

Dark trousers, a solid collared shirt, leather shoes that match your belt. Then the fixes that make the whole thing work.

Ask BRO

Plan a cook for eight people

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GuideYoung MenCal Brennan22 Sept 20266 min

How to lift at twenty so you can still lift at forty

Your muscles get strong faster than your tendons do. Most of what wrecks men in their forties starts as a habit they picked up at twenty.

Ivermectin.com — Tracked USPS delivery, no clinic visit

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Woodworking6 min read

Everything I Do Differently After the Shop Hurt Me

Nobody gets hurt on the hard job. You get hurt on the easy cut, at the end of the day, on the tool you've used ten thousand times.

Poll

How often do you see your closest friends?

GuideStartupsRay Okonkwo22 Sept 20265 min

Find ten customers before you build anything

The cheapest way to kill a bad business idea is to try to sell it before it exists. Most people skip this and pay for it later.

GuideHunting & ShootingWes Dunbar22 Sept 20266 min

Cutting up your own deer without wasting half of it

What home butchering actually takes — the cold space, the tools, the legal checks, and the mistakes that cost you meat.

Dude.com — 16 advisers who listen, talk and pray with you

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GuideCountry BroWes Dunbar22 Sept 20266 min

What Freezes First on a Property and How to Stop It

Wellheads, hydrants, pump houses and stock tanks all fail in predictable places. Find yours in October, not at 4am in February.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideStyleTobias Reed22 Sept 20265 min

Dressing Your Age Without Dressing Like You Quit

The things that make a man look older aren't the clothes themselves. They're condition, fit and proportion — and all three are fixable this weekend.

GuideWoodworkingWes Dunbar22 Sept 20266 min

Most bad finishes are actually sanding problems

A great finish is about ninety percent preparation and ten percent what's in the can. Do the first part properly and the rest is easy.

Ask BRO

Build me a 30-day training plan around two sessions a week

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GuideStartupsRay Okonkwo22 Sept 20266 min

How to price trade work without guessing

Most trade businesses that fold aren't short of work. They're short of margin, because nobody ever worked out what an hour actually costs.

Shirts.com — Design it with AI. Wear it this week.

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GuideYoung MenAde Fisher22 Sept 20265 min

Ask for twenty minutes, not a mentorship

The word itself is what makes it awkward. Small, specific asks and honest follow-up build the same relationship, faster.

Poll

How often do you see your closest friends?

GuideHunting & ShootingSam Ortiz22 Sept 20266 min

The First Hunt Should Be Short, Warm and a Little Boring

Plan a kid's first time in the field around whether they'll want to come back, not around whether anything gets shot.

GuideCountry BroWes Dunbar22 Sept 20266 min

Running a chainsaw without ending up in the emergency room

Kickback and falling wood cause most of the damage. Both are predictable, and both are avoidable if you change how you stand and how you cut.

Names.com — The name is the first thing you sell

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GuideStyleTobias Reed22 Sept 20265 min

Find your colors with two shirts and a window

You don't need a seasonal analysis to know what suits you. You need daylight, a mirror, and the discipline to look at your face instead of the shirt.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Young Men6 min

The first twelve months of earning, month by month

Startups5 min

How to Run a One-Man Business That Doesn't Eat Your Family

Ask BRO

Rewrite my CV so it actually gets read

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GuideHunting & ShootingWes Dunbar22 Sept 20265 min

Your knife, your saw, and what else the pack has to carry

The gear that matters starts working two hours after the shot, when the light is going and the animal is bigger than you remembered.

CancerDefying.com — The research, protocols and reading in one place

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Country Bro5 min read

What a Well and a Septic Really Cost to Keep Running

Nobody bills you monthly for water out here. The money still comes due — just in lumps, and usually at the worst time.

Poll

How often do you see your closest friends?

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