Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Share the business, not the checking account

One account with two jobs is how a smart $11,000 purchase turns into a fight about who gets a say. Fix it with rules, not budgets.

GuideSelf-Employed WomenNina Castellan26 Sept 20266 min

Your kids won't respect office hours, so stop scheduling them

The fix isn't a stricter schedule. It's knowing which work needs a closed door and selling only what you can deliver with the door open.

Ask BRO

Plan a cook for eight people

Ask it

GuideCorporate WomenNina Castellan25 Sept 20266 min

The working-mom system is mostly decisions you make once

Willpower runs out by Wednesday. A few boring decisions, made once and shared with your husband, carry the rest of the week.

Names.com — The name is the first thing you sell

PartnerNames.com

Couples in Business6 min read

In a family business, divide the outcomes, not the chores

Most couples split the to-do list. The ones who last split ownership, so every problem has exactly one name on it.

Poll

How often do you see your closest friends?

GuideSelf-Employed WomenNina Castellan25 Sept 20266 min

Your rate isn't your old salary divided by forty hours

Most women going solo price like employees and wonder where the money went. The math that fixes it takes one evening and a calculator.

GuideCorporate WomenNina Castellan25 Sept 20266 min

Stop apologizing to your team, and don't start barking

There are two ways to get leadership wrong, and you've probably tried one. The fix is plainer than either, and it starts with your next email.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideCouples in BusinessCal Brennan26 Sept 20266 min

Run the business together, but never decide everything together

Couples who last don't share every decision. They split the company into lanes and keep it out of the bathroom at 10:40 p.m.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideSelf-Employed WomenNina Castellan25 Sept 20266 min

Your side hustle is ready when it's costing you to keep the job

Matching your salary isn't the signal. The real test is a different number, a waitlist and a cash cushion, and most women quit on the wrong one.

GuideCorporate WomenNina Castellan25 Sept 20266 min

Your promotion gets decided in a room you're not in

The ask matters less than what your boss carries into the calibration meeting. Write that page yourself, and write it months early.

Ask BRO

Build me a 30-day training plan around two sessions a week

Ask it

GuideSelf-Employed MenMarcus Vale25 Sept 20266 min

Your seventy-hour week is a pricing problem

Most self-employed guys who never stop working don't need more discipline. They need a higher number on the next quote and a door they can close.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideCorporate MenRay Okonkwo24 Sept 20266 min

Don't quit your job on a Sunday night

Most men act on the urge to leave at the wrong moment, for the wrong reason, before the one conversation that might have fixed it.

Poll

How often do you see your closest friends?

GuideMoneyDean Shaw24 Sept 20266 min

The captain's license is the cheap part of running charters

A six-pack license costs a year of sea time and a few hundred dollars. The boat math decides whether you ever get paid.

GuideSelf-Employed MenRay Okonkwo25 Sept 20266 min

Your January was decided back in July

Slow months don't sink tradesmen. Busy months spent like they'll never end do. How to build a winter you can actually sit through.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideCorporate MenMarcus Vale24 Sept 20266 min

The business trip isn't the problem. Coming home is.

Four nights away rarely hurts a marriage. The first hour back can. How to leave, travel and walk back in without paying for the trip twice.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Money6 min

The dream job test is what it pays in February

Self-Employed Men6 min

Your first helper is probably an employee, not a 1099 guy

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideCorporate MenRay Okonkwo24 Sept 20266 min

Walk into the raise conversation with a number, not a feeling

Most men lose the raise before the meeting starts. Build the case on paper, time it right, and the nerves mostly take care of themselves.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

BRO for Her6 min read

Where expensive skin care actually earns the money

The molecule costs pennies. What you're paying for is stability, texture, and the odds you'll actually use the thing on a Tuesday.

Poll

How often do you see your closest friends?

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