Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Your rate isn't your old salary divided by forty hours

Most women going solo price like employees and wonder where the money went. The math that fixes it takes one evening and a calculator.

GuideCorporate WomenNina Castellan25 Sept 20266 min

Stop apologizing to your team, and don't start barking

There are two ways to get leadership wrong, and you've probably tried one. The fix is plainer than either, and it starts with your next email.

Ask BRO

Pressure-test my business idea

Ask it

GuideCouples in BusinessCal Brennan26 Sept 20266 min

Run the business together, but never decide everything together

Couples who last don't share every decision. They split the company into lanes and keep it out of the bathroom at 10:40 p.m.

Names.com — The name is the first thing you sell

PartnerNames.com

Self-Employed Women6 min read

Your side hustle is ready when it's costing you to keep the job

Matching your salary isn't the signal. The real test is a different number, a waitlist and a cash cushion, and most women quit on the wrong one.

Poll

How often do you see your closest friends?

GuideCorporate WomenNina Castellan25 Sept 20266 min

Your promotion gets decided in a room you're not in

The ask matters less than what your boss carries into the calibration meeting. Write that page yourself, and write it months early.

GuideSelf-Employed MenMarcus Vale25 Sept 20266 min

Your seventy-hour week is a pricing problem

Most self-employed guys who never stop working don't need more discipline. They need a higher number on the next quote and a door they can close.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideCorporate MenRay Okonkwo24 Sept 20266 min

Don't quit your job on a Sunday night

Most men act on the urge to leave at the wrong moment, for the wrong reason, before the one conversation that might have fixed it.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideMoneyDean Shaw24 Sept 20266 min

The captain's license is the cheap part of running charters

A six-pack license costs a year of sea time and a few hundred dollars. The boat math decides whether you ever get paid.

GuideSelf-Employed MenRay Okonkwo25 Sept 20266 min

Your January was decided back in July

Slow months don't sink tradesmen. Busy months spent like they'll never end do. How to build a winter you can actually sit through.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideCorporate MenMarcus Vale24 Sept 20266 min

The business trip isn't the problem. Coming home is.

Four nights away rarely hurts a marriage. The first hour back can. How to leave, travel and walk back in without paying for the trip twice.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideMoneyDean Shaw24 Sept 20266 min

The dream job test is what it pays in February

Smokejumper, fishing guide, luthier. They're real jobs with real paychecks, as long as you judge the whole year and not the best week.

Poll

How often do you see your closest friends?

GuideSelf-Employed MenMarcus Vale25 Sept 20266 min

Your first helper is probably an employee, not a 1099 guy

Calling him a contractor doesn't make him one. How to hire your first set of hands without handing the IRS and your insurer a reason to come knocking.

GuideCorporate MenRay Okonkwo24 Sept 20266 min

Walk into the raise conversation with a number, not a feeling

Most men lose the raise before the meeting starts. Build the case on paper, time it right, and the nerves mostly take care of themselves.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideBRO for HerNina Castellan23 Sept 20266 min

Where expensive skin care actually earns the money

The molecule costs pennies. What you're paying for is stability, texture, and the odds you'll actually use the thing on a Tuesday.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Self-Employed Men6 min

Before you pay for leads, call the people who already paid you

Corporate Men6 min

Staying out of office politics is how honest men lose

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

BRO TakeDadsCal Brennan23 Sept 20266 min

Say the plain thing about boys and girls first

Your kid will get an answer from somebody. Eleven seconds in the truck beats a lecture at fifteen.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

Self-Employed Men6 min read

Quarterly taxes and the one rule that ends the April ambush

Four payments, one safe harbor rule and a second bank account. That's the whole system, and it keeps April from eating your truck payment.

Poll

How often do you see your closest friends?

Older articles