Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Staying out of office politics is how honest men lose

Refusing to play isn't neutrality. It hands the room to whoever plays dirtiest. How to win on the level instead, without selling a thing.

BRO TakeDadsCal Brennan23 Sept 20266 min

Say the plain thing about boys and girls first

Your kid will get an answer from somebody. Eleven seconds in the truck beats a lecture at fifteen.

Ask BRO

What should I wear to this?

Ask it

GuideSelf-Employed MenRay Okonkwo24 Sept 20266 min

Quarterly taxes and the one rule that ends the April ambush

Four payments, one safe harbor rule and a second bank account. That's the whole system, and it keeps April from eating your truck payment.

PartnerWhackAWoke.com

Corporate Men6 min read

Your first 90 days as a boss start with quitting your old job

The skill that got you promoted is the one most likely to sink you. How to spend three months becoming the manager, not the backup.

Poll

How often do you see your closest friends?

BRO TakeBRO for HerNina Castellan23 Sept 20266 min

Go home on purpose and keep your name on everything

The culture says raising your own kids wastes your talent. It doesn't. But walk in with the numbers, the accounts and your license current anyway.

GuideSelf-Employed MenRay Okonkwo24 Sept 20266 min

Why $45 an hour is a pay cut when it's your own truck

The rate that feels rich the day you go out on your own can leave you broke by April. Do this math before you quote another job.

Delicious.com — Nine thousand recipes and a plan for tonight

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GuideCorporate MenMarcus Vale24 Sept 20266 min

The promotion goes to the guy people already follow

The decision about your next role gets made in rooms you're not in. What gets said there depends on how you treated people for the last year.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideYoung MenSam Ortiz23 Sept 20266 min

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

BRO TakeBe a ManMarcus Vale23 Sept 20265 min

Apologize for what you did, never for what you are

Men have picked up a reflex of shrinking on request. Real apology is a tool worth keeping. The hedging is dead weight, and it costs you more than you think.

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideFitnessCal Brennan23 Sept 20266 min

Train like a Sardinian shepherd when you've got kids and a job

Some of the longest-lived men in Europe never followed a program. They walked hills, carried heavy things, and never once took a week off.

Dude.com — 16 advisers who listen, talk and pray with you

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BRO TakeBRO SeniorsMarcus Vale23 Sept 20266 min

Elders don't get respect handed to them, they hold a post

In the places where people live longest, the old have jobs, not pedestals. Here's how to take one back in a country that forgot to offer it.

Poll

How often do you see your closest friends?

BRO TakeBe a ManMarcus Vale23 Sept 20265 min

They Called Masculinity Toxic Because It Asks Something of You

Commentary on how a narrow word about cruelty became a blanket charge against men, what it costs boys, and how to answer it without getting loud.

GuideBRO for HerNina Castellan23 Sept 20265 min

Every role you hold has an end date

Say three true sentences about yourself without naming another person. If the second one goes quiet, this is for you.

Shirts.com — Design it with AI. Wear it this week.

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GuideFitnessCal Brennan23 Sept 20265 min

What Nicoya does all day beats what you do for an hour

A Costa Rican peninsula where men in their eighties still swing a machete has something useful for a guy with two kids and forty minutes.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Be a Man6 min

Courage is a rehearsal, not a feeling

BRO for Her5 min

A work wardrobe for $500, and $80 of it goes to the tailor

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideCountry StyleTobias Reed23 Sept 20265 min

How to Build a Sunday Best for Under Two Hundred Dollars

One jacket, one pair of pants, one shirt, and a tailor who costs less than you think. Buy it before you need it.

Names.com — The name is the first thing you sell

PartnerNames.com

Be a Man5 min read

Name the thing when you say thank you

Most thank-yous evaporate because they're vague. Say what the person actually did, and watch a grown man stand up straighter.

Poll

How often do you see your closest friends?

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