Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

What A Hot Towel Shave Actually Buys You

Two days of growth, forty minutes in the chair, and one skill you can steal from the barber and use every morning for free.

GuideBRO for HerNina Castellan23 Sept 20265 min

Your skin type is a 60-minute test, not a guess

Wash your face, touch it with nothing for an hour, and read what it tells you. Then buy four products instead of eleven.

Ask BRO

Plan a cook for eight people

Ask it

GuideStyleDean Shaw23 Sept 20265 min

Measure your own neck and sleeve and stop guessing shirt sizes

A cloth tape, ten minutes and two numbers you'll use every time you buy a shirt, in a store or online.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

Grooming5 min read

Clay, Pomade, Wax Or Cream, And How To Actually Pick

The hold rating on the tin is a marketing number. The ingredient list and the thickness of your hair tell you what you actually need.

Poll

How often do you see your closest friends?

GuideBRO for HerNina Castellan23 Sept 20265 min

What actually shows on a face at sixty

Teeth, sleep, alcohol and weight cycling do more to your face than any jar of cream, and all four are still on the table.

GuideStyleDean Shaw23 Sept 20266 min

Five pairs of shoes that cover everything you actually do

Most guys own eleven pairs and wear three. Here's the five-pair setup that handles work, weather, weddings and the gym without a closet full of regret.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideGroomingDean Shaw23 Sept 20265 min

Strips, trays or the dentist, and what whitening does to enamel

Peroxide isn't the thing eating your teeth. The abrasive powder and the lemon juice trick are. A straight comparison of what works and what it costs you.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideWoodworkingWes Dunbar23 Sept 20266 min

Your fingers go white in the cold and that's the tool talking

Vibration white finger creeps up on weekend builders too, and by the time you notice it, most of the damage is already permanent.

GuideStyleDean Shaw23 Sept 20266 min

Buy your first good watch for under three hundred dollars

Measure your wrist, learn the one spec nobody prints on the box, and put the money into the parts your skin actually touches.

Ask BRO

Build me a 30-day training plan around two sessions a week

Ask it

GuideGroomingDean Shaw23 Sept 20265 min

Your Hairline Moved At Twenty-Five. Your Haircut Should Too

Temples first, crown later, and the cut that works at each stage - plus the one styling habit that makes thin hair look thinner.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

GuideCountry BroCal Brennan23 Sept 20265 min

The concrete dust you can't see is the part that gets you

Cutting block, pavers or a slab on your own place? The rules are simple, the gear is cheap, and the damage doesn't heal.

Poll

How often do you see your closest friends?

GuideStyleDean Shaw23 Sept 20266 min

What a tailor can fix, and what no tailor can

Hems and waist seams are cheap and change everything. Shoulders, rise and armholes are where your money goes to die.

GuideGroomingDean Shaw23 Sept 20266 min

Wash Less, Shape It Wet, Then Stop Touching It

Curly and coily hair dries exactly the way you left it, which is why most men's curl problems start in the four seconds after the shower.

PartnerWhackAWoke.com

GuideYoung MenSam Ortiz23 Sept 20266 min

The most dangerous part of a 12 hour shift is the drive home

Tiredness doesn't announce itself, which is exactly why it wins. What to watch for on a long shift, and what to do before it costs you.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Style5 min

Undershirts, underwear and socks do most of the work

Grooming5 min

Your Nose And Your Cheeks Don't Want The Same Thing

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideFitnessCal Brennan23 Sept 20266 min

How to get through the first two weeks after surgery at home

The discharge folder tells you the restrictions. It doesn't tell you what actually goes wrong on day ten, or how to handle a toddler who wants to climb.