Routines in Life

Only Routines: the latest headlines first, then BRO’s own Routines stories and video. All of Life →

Ten colognes that earn their shelf space

Bleu de Chanel, Sauvage, Acqua di Gio and seven more, plus the two-spray rule that keeps you from becoming the guy people smell in the parking lot.

GuideGroomingTobias Reed23 Sept 20265 min

Heat does half the work of your cologne

Two bottles, a spray count, and a rule about where you put them beats a shelf of samples you'll never finish.

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Build me a 30-day training plan around two sessions a week

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GuideGroomingTobias Reed23 Sept 20265 min

Two sprays, and where each one goes

The bottle isn't the problem. The dose is. A 90-second cologne routine that reads as expensive instead of overwhelming.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

Grooming5 min read

Ask for guard numbers, not the name of a haircut

Most bad haircuts are communication failures, not skill failures. Say the numbers, bring the right photo, and stop asking for hair you don't have.

Poll

How often do you see your closest friends?

GuideGroomingDean Shaw22 Sept 20266 min

Six minutes at the sink, and you're done for the day

A weekday grooming routine you can actually finish, in order, with the reasons each step earns its place and the ones you can drop.

GuideGroomingDean Shaw22 Sept 20266 min

Most razor burn is a technique problem

Stinging neck, red blotches, ingrown hairs three days later. Almost all of it comes from four fixable habits, and none of them cost money.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

GuideGroomingTobias Reed22 Sept 20266 min

Hands and nails, sorted in two minutes a day

Clippers, a file and a decent cream fix almost everything. The part most men get wrong is when they do it, not what they buy.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideGroomingTobias Reed22 Sept 20265 min

Smelling good at arm's length, not across the room

The fix is rarely a better fragrance. It's fewer sprays, cleaner basics, and knowing which notes carry and which sit close.

GuideGroomingTobias Reed22 Sept 20266 min

Thinning hair rewards early action and punishes waiting

What the evidence actually supports, what the marketing oversells, and a three-minute routine that survives a real morning.

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Build me a revision plan that I will actually stick to

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GuideGroomingTobias Reed22 Sept 20265 min

Three ingredients do the work and the rest is packaging

Sunscreen, a retinoid and a decent moisturiser. Everything else in the bathroom cabinet is optional, and most of it is optional forever.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideGroomingTobias Reed22 Sept 20266 min

Your neck line is doing most of the work

A beard reads as deliberate or accidental within a second, and length has almost nothing to do with it.

Poll

How often do you see your closest friends?

GuideGroomingTobias Reed22 Sept 20266 min

Stop shaving your neck the way you shave your face

Razor burn on the neck is almost never about the product. It's about closeness, direction and how many times the blade goes over the same patch.

GuideGroomingTobias Reed22 Sept 20266 min

Say It To Your Barber Once And Stop Explaining Every Time

Most bad haircuts come from a vague sentence at the start, not bad scissors. Give a specification instead, and write it down.

PartnerWhackAWoke.com

GuideGroomingTobias Reed22 Sept 20266 min

The haircut that still looks right on day eighteen

Most men pick a haircut based on how it looks leaving the barber. Judge it by how it behaves three weeks later, before you've touched it.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Grooming6 min

The haircut you keep is the one your hair already wants

Grooming2 min

The ten-minute routine that does ninety per cent of the work

Ask BRO

What should I wear to this?

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