The Self-Employed Man

Be your own boss and still pay the bills: clients, pricing, taxes, tools and time for your family.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Men Do's & Don'ts: Business Owners

Start the retinoid on a Sunday and give it twelve weeks

Your skin in your forties isn't failing you, it's changing. Two products do most of the work, and one of them you'll want to quit in week three.

GuideMen's GroomingDean ShawSep 23, 20265 min

Everything You Need To Groom Well Costs Forty-Nine Dollars

Ten items, one drugstore trip, and a six-minute morning that holds up when you wake up late.

Ask BRO

Pressure-test my business idea

Ask it

GuideStyleDean ShawSep 23, 20266 min

How to pick between an automatic, a quartz and a smartwatch

Fit your wrist first, pick the movement for your week second, and let the brand be the last thing you worry about.

Delicious.com — Nine thousand recipes and a plan for tonight

PartnerDelicious.com

BRO for Her5 min read

Two products do the work, the rest is decoration

What actually helps the first fine lines in your thirties, what's a waste of forty dollars, and the one thing most women skip until it's too late.

Poll

Where does your best time with your kids happen?

GuideMen's GroomingDean ShawSep 23, 20266 min

Nail Biting Stops When Your Hands Get A Better Job

Willpower loses to a habit you don't notice starting. Here's the file, the substitution and the honest verdict on bitter polish.

GuideStyleDean ShawSep 23, 20265 min

The spring jacket that works from 45 to 65 degrees

One jacket, three fit checks, and a smarter way to lighten your colors so you don't look washed out by May.

Names.com — The name is the first thing you sell

PartnerNames.com

GuideBRO for HerNina CastellanSep 23, 20265 min

Your skin type is a 60-minute test, not a guess

Wash your face, touch it with nothing for an hour, and read what it tells you. Then buy four products instead of eleven.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideMen's GroomingDean ShawSep 23, 20266 min

The Note Pyramid Is Marketing, Your Skin Is The Test

Concentrations, decants and the four-hour rule that keeps you from dropping ninety dollars on something you can't smell by lunch.

GuideStyleDean ShawSep 23, 20265 min

Your watch is probably two sizes too big

Case diameter is the number everybody quotes and the wrong one to shop by. Measure your wrist, then measure the lugs.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideBRO for HerNina CastellanSep 23, 20265 min

What actually shows on a face at sixty

Teeth, sleep, alcohol and weight cycling do more to your face than any jar of cream, and all four are still on the table.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideMen's GroomingDean ShawSep 23, 20265 min

Two Sprays, A Dark Shelf, And A Bottle That Lasts Years

A 3.4-ounce bottle holds roughly a thousand sprays. Most guys waste half of them and let heat wreck the rest.

Poll

How often do you see your closest friends?

GuideStyleDean ShawSep 23, 20266 min

What to wear to an interview in the trades and in an office

A suit's wrong at the diesel shop and a flannel's wrong on the third floor. Both interviews have a uniform, and you can hit either one cheap.

GuideWoodworkingWes DunbarSep 23, 20266 min

Your fingers go white in the cold and that's the tool talking

Vibration white finger creeps up on weekend builders too, and by the time you notice it, most of the damage is already permanent.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideMen's GroomingDean ShawSep 23, 20266 min

Safety razor, cartridge or electric, compared without the sales pitch

Three tools, three very different mornings. What each one actually costs you in time, money and neck irritation.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Style6 min

Sneakers that work with real clothes

Country Bro5 min

The concrete dust you can't see is the part that gets you

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

GuideMen's GroomingDean ShawSep 23, 20265 min

What A Hot Towel Shave Actually Buys You

Two days of growth, forty minutes in the chair, and one skill you can steal from the barber and use every morning for free.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

Style5 min read

Measure your own neck and sleeve and stop guessing shirt sizes

A cloth tape, ten minutes and two numbers you'll use every time you buy a shirt, in a store or online.

Poll

How often do you see your closest friends?

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