How to Be a Real Man

Character, duty, standards and the things nobody sat you down and explained.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Commission one thing from a maker before you buy another logo

Heirloom rings, a dressmaker who knows your shoulders, a bag cut from one hide. Real luxury is a person's name, and how to buy it without getting burned.

GuideYoung MenSam Ortiz23 Sept 20266 min

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

Ask BRO

Rewrite my CV so it actually gets read

Ask it

GuideBRO SeniorsDean Shaw27 Sept 20266 min

Keeping Faraway Family Close Takes One App and a Standing Time

Forget learning five apps. Pick the one your family already uses, set a call that repeats, and let the photos come to you.

Names.com — The name is the first thing you sell

PartnerNames.com

BRO for Her6 min read

Where expensive skin care actually earns the money

The molecule costs pennies. What you're paying for is stability, texture, and the odds you'll actually use the thing on a Tuesday.

Poll

How many days a week are you actually training?

GuideCountry BroCal Brennan23 Sept 20266 min

Cool him first, then drive him to the hospital

Heat exhaustion and heat stroke look similar for about a minute. Then one of them starts killing him, and the tell is how he talks.

GuideBRO SeniorsNina Castellan27 Sept 20266 min

Lonely After Retirement or Loss? Become a Regular Somewhere

Friendship at this stage doesn't take charm. It takes showing up at the same place, same time, until somebody saves you a seat.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

BRO TakeBRO for HerNina Castellan23 Sept 20266 min

Go home on purpose and keep your name on everything

The culture says raising your own kids wastes your talent. It doesn't. But walk in with the numbers, the accounts and your license current anyway.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideCountry BroCal Brennan23 Sept 20266 min

The lift that wrecks your back is the last one of the day

Eighty-pound bags, feed sacks and awkward loads will find the weak link eventually. Fix your technique, then buy the machine that does it for you.

GuideBRO SeniorsRay Okonkwo27 Sept 20267 min

Read Your Social Security Statement Backward

Everyone looks at the monthly number first. The page that decides that number is the one most people skip.

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideBRO for HerNina Castellan23 Sept 20265 min

Every role you hold has an end date

Say three true sentences about yourself without naming another person. If the second one goes quiet, this is for you.

PartnerWhackAWoke.com

GuideCountry BroCal Brennan23 Sept 20266 min

Kneeling for a Living Without Wrecking Your Knees

Flooring, roofing and plumbing put you on the deck for hours. What wears out, which pads earn their keep, and when to stop kneeling altogether.

Poll

How often do you see your closest friends?

GuideBRO SeniorsRay Okonkwo27 Sept 20266 min

Medicare's Four Parts, and the One Choice That's Hard to Undo

Parts A, B, C and D explained at the kitchen table, plus the free counselors who'll help you pick a plan each fall without selling you a thing.

GuideBRO for HerNina Castellan23 Sept 20265 min

A work wardrobe for $500, and $80 of it goes to the tailor

Buy six pieces that fit you instead of fifteen that almost do, and plan the alterations before you spend a dollar on clothes.

Dude.com — 16 advisers who listen, talk and pray with you

PartnerDude.com

GuideYoung MenSam Ortiz23 Sept 20266 min

What one heavy night actually does to your body at twenty

Your liver clears about one drink an hour and doesn't care how strong you are. Everything after that's chemistry, not character.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

BRO Seniors6 min

Elders don't get respect handed to them, they hold a post

BRO for Her5 min

Postpartum shedding starts at month three and ends on its own

Ask BRO

Plan a cook for eight people

Ask it

GuideYoung MenSam Ortiz23 Sept 20265 min

Find a doctor before something's actually wrong

Nobody books your appointments now. Five phone calls this month buys you a name to dial the morning something feels off.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

Dads6 min read

Your kid won't tell you he can't see the board

A child has no way of knowing his eyes are worse than everybody else's, so the job of noticing belongs to you.

Poll

How often do you see your closest friends?

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