How to Be a Real Man

Character, duty, standards and the things nobody sat you down and explained.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Men

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The recovery tool nobody can sell you

If your lifting has stalled and you're sleeping six hours, the problem isn't your program.

GuideGearWes DunbarSep 22, 20265 min

Buy the cheap pry bar. Never buy the cheap ladder.

A working rule for which tools you can buy off the bottom shelf, and which ones cost far more than the money you saved.

Ask BRO

Plan a cook for eight people

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GuideCountry StyleTobias ReedSep 22, 20266 min

What to wear to a wedding when you live in workwear

Six weeks, one jacket, one pair of boots that aren't your work boots, and a tailor who knows what to do with shoulders like yours.

Names.com — The name is the first thing you sell

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Fitness5 min read

Testosterone after forty and the levers that come first

Before you pay a clinic for a prescription, spend six months on the four things that move the needle for most men in their forties.

Poll

How many days a week are you actually training?

GuideGearDean ShawSep 22, 20266 min

The Pocket Knife You'll Still Be Carrying In Ten Years

Steel gets all the attention. Weight, pocket manners and whether you can take it apart are what decide if a knife survives a decade.

GuideMoneySam OrtizSep 22, 20266 min

Teach your kids money before an app does it for you

Your children are learning about money right now, from you or from a screen. A practical plan by age, with the arithmetic written out.

GermProof.com — An invisible germ barrier on your skin for hours

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GuideFitnessCal BrennanSep 22, 20265 min

What a blood panel measures and which numbers to watch

A standard blood draw tells you more about your energy, sleep and training than any wearable will, if you know what you're looking at.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideGearDean ShawSep 22, 20266 min

Boots worth resoling, and how to tell before you buy

Flip the boot over and look at the edge. Thirty seconds there tells you whether you're buying five years of wear or fifteen.

GuideSkillsCal BrennanSep 22, 20265 min

What to do in the ten minutes before the ambulance arrives

Most emergencies are decided by an untrained person standing closest to the problem. Learn the order, and you stop being useless.

Ask BRO

Build me a 30-day training plan around two sessions a week

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GuideFitnessCal BrennanSep 22, 20266 min

Why your pre-workout stopped working and how to reset it

The scoop got bigger, the sessions didn't get better, and the afternoon started falling apart. That's a tolerance problem, not a willpower problem.

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GuideHomeWes DunbarSep 22, 20266 min

The home maintenance calendar that prevents the big repairs

Most catastrophic home failures announce themselves months in advance. A few hours a year, spread out properly, is what catches them.

Poll

What was your first ever job?

GuideMoneyRay OkonkwoSep 22, 20266 min

How much life insurance you need, and what kind to buy

Work out the number yourself in fifteen minutes, then buy the boring policy that covers it and get on with your life.

GuideFitnessCal BrennanSep 22, 20265 min

What the certification on your protein tub actually promises

Four seals worth knowing, what each one does and doesn't cover, and the two-minute check that beats trusting the label.

Dude.com — 16 AI advisers who listen, talk and are here with you

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GuideSkillsRay OkonkwoSep 22, 20266 min

How to negotiate hard and stay easy to deal with

Most people either roll over or turn unpleasant. There's a third way, and it works better than both.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Home5 min

Knowing when to stop and how to get a quote you can trust

Fitness5 min

Vitamin D, magnesium and the ones worth testing first

Ask BRO

Rewrite my CV so it actually gets read

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GuideCountry StyleTobias ReedSep 22, 20265 min

Buying jeans you can actually work in

Weight, rise, and a handful of seams decide whether a pair of jeans lasts a season or five years. Most of it you can check before you buy.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

Money6 min read

The car payment isn't the price

Four numbers decide whether a car purchase helps you or quietly drains you for the next seven years. Run them before you walk in.

Poll

How often do you see your closest friends?

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