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Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Fine hair and thin hair aren't the same problem

One is about strand thickness, the other is about how many you've got, and the cut that fixes one makes the other worse.

GuideGroomingDean Shaw23 Sept 20265 min

Your Flakes Aren't Dryness, And Conditioner Won't Fix Them

Four active ingredients do the work, the rest is perfume. What to buy, how long to leave it on, and when the flakes mean something else.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideStyleDean Shaw23 Sept 20265 min

Dress your family for a photo you'll still like in ten years

The clothes that date a family photo aren't the cheap ones. They're the trendy ones, the shiny ones, and the ones that didn't fit.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

BRO for Her6 min read

Fillers, lasers and peels, before you book anything

What each one actually does, what it asks of your calendar, and the two questions that tell you whether to keep your coat on.

Poll

Where does your best time with your kids happen?

GuideGroomingDean Shaw23 Sept 20266 min

The Haircut Goes Five Days Out, Not The Night Before

A day-by-day plan for the week before a wedding, an interview or a photo, and the four last-minute moves that wreck it.

GuideStyleDean Shaw23 Sept 20265 min

Fix the clothes you own before you buy anything new

An hour with your closet, one trip to a tailor and about sixty bucks will do more for how you look than another jacket will.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideBRO for HerNina Castellan23 Sept 20266 min

Makeup after fifty is a contrast problem, not a coverage problem

Your face didn't get worse. It got lower contrast and more texture, and most of the products in your drawer are solving the wrong one.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideGroomingDean Shaw23 Sept 20265 min

The Same Face Works Monday In A Tie And Thursday In A Hard Hat

One ten-minute routine, two finishes, and the ninety seconds in the truck that separate a bid meeting from a tear-out.

GuideStyleDean Shaw23 Sept 20266 min

Linen, Short Sleeves and Staying Presentable in the Heat

Most summer shirts fail in the same two inches. Fix the sleeve, pick the right weave, and you can look put together at 95 degrees.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideBRO for HerNina Castellan23 Sept 20266 min

Five products, six minutes, and you still look like yourself

What to buy, what to skip, and how to keep a daily face from turning into a project you resent by Thursday.

PartnerWhackAWoke.com

GuideGroomingDean Shaw23 Sept 20266 min

Wet It, Aim It, Set It, And Thick Hair Behaves

Coarse hair that stands up all day isn't a product failure. It's a drying failure, and the fix takes about ninety seconds.

Poll

How often do you see your closest friends?

GuideStyleDean Shaw23 Sept 20266 min

Most accessories fail on fit, not on taste

A watch that overhangs your wrist, a tie bar clipped to nothing, a bag strap two inches too long. Fixes for all of it, plus what to stop wearing.

GuideBRO for HerNina Castellan23 Sept 20265 min

Thick hair doesn't need heat, it needs sections

The frizz isn't your hair being difficult. It's three hours of half-dry roots and a flat iron running a hundred degrees hotter than it should.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuideGroomingDean Shaw23 Sept 20265 min

Give The Patch Eight Weeks Before You Give Up

Most guys judge a beard at day twelve, about six weeks too early. What fills in, what never will, and how to tell which one you've got.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Style6 min

Why nothing off the rack fits your shoulders and thighs

BRO for Her6 min

Start the retinoid on a Sunday and give it twelve weeks

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideGroomingDean Shaw23 Sept 20265 min

Everything You Need To Groom Well Costs Forty-Nine Dollars

Ten items, one drugstore trip, and a six-minute morning that holds up when you wake up late.

Names.com — The name is the first thing you sell

PartnerNames.com

Style6 min read

How to pick between an automatic, a quartz and a smartwatch

Fit your wrist first, pick the movement for your week second, and let the brand be the last thing you worry about.

Poll

When did you last ask for a raise?

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