City Style

Tailoring, sneakers and the smart-casual line nobody explains properly.

The alpha wolf was a stressed animal in a zoo

The research everyone quotes described captive wolves under pressure, and the man who popularized it spent decades trying to take it back.

GuideBRO SeniorsCal BrennanSep 22, 20265 min

The friends you lose when you leave the building

Work handed you proximity, repetition and a shared task. Retire, and all three vanish at once. You can rebuild them, but only on purpose.

Ask BRO

Pressure-test my business idea

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GuideDadsCal BrennanSep 22, 20266 min

Talking to your daughter about boys without scaring her off

The shotgun-on-the-porch routine is a joke that costs you more than you think. What to do instead, starting years before it matters.

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Be a Man5 min read

Building a reputation that gets to the room before you do

Reputation isn't reputation management. It's a few unglamorous habits, repeated until people stop checking.

Poll

How many days a week are you actually training?

GuideBRO SeniorsCal BrennanSep 22, 20266 min

The household manual only you can write

Start with the water shutoff and the names in the photographs, twenty minutes at a time, and tell somebody where you put it.

GuideDadsCal BrennanSep 22, 20266 min

Your teenager is failing and already knows it

The lecture is the least useful thing you can offer a kid who's drowning in school. Say this instead.

Delicious.com — Nine thousand recipes and a plan for tonight

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GuideBe a ManCal BrennanSep 22, 20266 min

Nobody is checking, and that's the whole problem

Motivation shows up for the big days. Character is what you do on a wet Tuesday when quitting would cost you nothing.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

GuideBRO SeniorsCal BrennanSep 22, 20266 min

Caring for a sick wife without running yourself into the ground

The systems, the paperwork, the help you have to ask for, and the parts of your own health that quietly slide while you're looking after hers.

GuideDadsCal BrennanSep 22, 20266 min

Have the porn conversation before the internet does

The first talk takes ninety seconds, happens younger than you think, and isn't really about sex at all. Here's how to run it without flinching.

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Rehearse the raise conversation with me

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GuideBe a ManJosh HalloranSep 22, 20265 min

Keeping your word after the price goes up

Anyone can honor a promise that stays cheap. The ones that get expensive are the only ones that tell you anything about a man.

Names.com — The name is the first thing you sell

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GuideBRO SeniorsSam OrtizSep 22, 20266 min

What to charge when you start consulting on what you know

You spent thirty years learning something other people still need. Pricing it's the part nobody prepares you for.

Poll

When did you last ask for a raise?

GuideDadsCal BrennanSep 22, 20266 min

Talk to them at seven so they still talk to you at fifteen

The teenager who tells you things isn't a personality type. He's the result of about eight years of small, unglamorous habits.

BRO TakeNewsMarcus ValeSep 22, 20266 min

Free speech is a habit before it's a law

The First Amendment restrains the government. It does nothing about the meeting where everybody agreed with something nobody believed.

Dude.com — 16 AI advisers who listen, talk and are here with you

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GuideBRO SeniorsRay OkonkwoSep 22, 20266 min

How the scams aimed at men over sixty actually open

Almost every fraud pitch starts the same four or five ways. Learn the opening lines and you never get to the part where the money leaves.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

BRO for Her5 min

Perimenopause and what to ask for before you're told to cope

News5 min

The pro-life work that starts after the baby comes home

Ask BRO

Build me a revision plan that I will actually stick to

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GuideBRO SeniorsSam OrtizSep 22, 20266 min

The six months after you leave a job you loved

The honeymoon lasts about six weeks. What comes after it catches good men off guard, and it's easier if you plan for it.

Shirts.com — Design it with AI. Wear it this week.

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BRO for Her5 min read

Which supplements aimed at women actually earn the money

Most of what's sold on a pink label is hope in a bottle. A short list is genuinely worth buying, and a few things you should test for first.

Poll

What was your first ever job?

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