Self-Employed Couples

Running a business together and staying married: roles, money, decisions and leaving work at the door.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Do's & Don'ts: Husbands Do's & Don'ts: Wives Do's & Don'ts: Business Owners

Add up the worst year before you pick a health plan

Four numbers decide what your coverage actually costs, and the deductible is the one people stare at for the wrong reasons.

GuideSkillsCal Brennan23 Sept 20266 min

Pull the AED Off the Wall and Let It Do the Thinking

The machine talks you through it out loud and won't shock a person who doesn't need it. Your only real job is getting it there fast.

Ask BRO

Pressure-test my business idea

Ask it

BRO TakeNewsMarcus Vale23 Sept 20266 min

The Data on Boys Is Ugly and Nobody Wants to Own It

Labelled commentary. The numbers on boys are public, specific, and worse than most school boards want on the agenda.

Names.com — The name is the first thing you sell

PartnerNames.com

Money6 min read

Price every health plan on a good year and a bad year

Two numbers decide which family health plan is cheaper, and the enrollment portal shows you neither one.

Poll

How many days a week are you actually training?

GuideStartupsRay Okonkwo23 Sept 20266 min

Close One Day a Week and Don't Apologize for It

The jobs you lose by not answering on Sunday cost you less than the owner you'll lose by answering every single time.

BRO TakeNewsMarcus Vale23 Sept 20266 min

Your School's Gender Policy Is a Document. Go Get It.

Every district writes this down somewhere. Finding the file, reading the law behind it, and asking the right question at the right meeting takes about an evening.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideBusinessRay Okonkwo23 Sept 20266 min

Say the hard thing Tuesday morning, not Friday at five

How to tell somebody their work isn't good enough, in a way they can act on, without torching the rest of your week.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideMoneyRay Okonkwo23 Sept 20266 min

Pick your family's health plan with three columns of math

The premium is the number they put in front of you. The worst-year total is the number that actually decides it.

BRO TakeNewsJosh Halloran23 Sept 20265 min

Five Countries Looked at the Evidence and Hit the Brakes

Finland, Sweden, Norway and England ran their own reviews of youth gender medicine. Here's what each one concluded, and where to read the documents.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideSkillsCal Brennan23 Sept 20266 min

How To Use An AED And Where To Find One First

The machine tells you what to do and won't shock a heart that doesn't need it. The hard part is knowing which wall it's hanging on.

PartnerWhackAWoke.com

GuideMoneyRay Okonkwo23 Sept 20265 min

Ask the pharmacist for the cash price before you hand over the card

Your copay isn't the price. It's one of at least three, and the cheapest one is usually the one nobody offers you.

Poll

What was your first ever job?

BRO TakeNewsJosh Halloran23 Sept 20265 min

Cancel Culture Mostly Eats People You've Never Heard Of

A truck driver, a cafeteria worker, a lecturer. Commentary on who actually pays for the online pile-on, and what to do if one lands on you.

GuideSkillsWes Dunbar23 Sept 20266 min

Change a tire in the dark and the rain without getting hit

The order matters more than the muscle. Loosen before you lift, and never put a body part under a car held up by a scissor jack.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuideMoneyRay Okonkwo23 Sept 20265 min

A health savings account is a tax account with a medical name

Triple tax break, one strict entry requirement, and a deductible you have to cover in cash. The arithmetic decides whether it's yours.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

News5 min

Your District Has a Gender Plan Form. Ask to See It.

Startups5 min

Pick the day you don't answer the phone

Ask BRO

Build me a revision plan that I will actually stick to

Ask it

GuideBusinessRay Okonkwo23 Sept 20266 min

Give the hard feedback while the problem is still small

Most managers don't have a delivery problem. They have a timing problem, and by the time they finally speak up the conversation is twice as expensive.

PartnerNames.com

News5 min read

Five Countries Reviewed Youth Gender Medicine and Got the Same Answer

Sweden, Finland, Norway, England and the U.S. each ran their own evidence review. None of them are red states, and none of them liked what they found.

Poll

How often do you see your closest friends?

Older articles