Life

Confidence, friendships, routines and the decisions that actually move the needle.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Fit beats brand, price and everything else combined

A £40 shirt that fits reads better than a £300 one that doesn't. Five points decide it, and four of them are cheap to fix.

GuideHunting & ShootingWes Dunbar20 Sept 20263 min

The four rules, and why experienced shooters break them first

Every firearms accident is a violation of at least two of these. It's almost never the beginner.

Ask BRO

Give me something to do with my kids this weekend

Ask it

GuideMoneyRay Okonkwo20 Sept 20263 min

How to ask for a raise without sounding like you're asking

Most men negotiate once, badly, at the worst possible moment. This is the version that works.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

Dads3 min read

Twenty minutes a day, with the phone in another room

You probably can't buy more hours. You can change what happens inside the ones you have.

Poll

How often do you see your closest friends?

GuideYoung MenTobias Reed20 Sept 20262 min

How to dress like you've got your life together (before you do)

Twelve pieces. None expensive. It changes how people speak to you, and that isn't a small thing at twenty-two.

GuideBusinessRay Okonkwo20 Sept 20263 min

Your first five hires decide the next five years

Hire for the company you're about to be, not the one you're tired of running alone.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

GuideBRO for HerNina Castellan20 Sept 20262 min

The thirty pieces that cover almost everything

A working capsule for a real life — office, weekend, dinner, a funeral, a wedding — and nothing bought to sit unworn.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideYoung MenAde Fisher20 Sept 20262 min

The first year out: twelve things nobody tells you

Moving out, first job, own money. The things that go wrong are boringly predictable — which means you can get ahead of them.

GuideFitnessCal Brennan20 Sept 20262 min

Three lifts, twice a week, for the next ten years

A programme built for men with jobs, children and bad weeks. The goal is that you're still doing it in a decade.

Ask BRO

Pressure-test my business idea

Ask it

GuideHunting & ShootingWes Dunbar18 Sept 20263 min

Your first whitetail season, start to finish

Licence, land, gear, and the part nobody prepares you for — what happens after you've taken one.

Dude.com — 16 advisers who listen, talk and pray with you

PartnerDude.com

GuideGroomingTobias Reed18 Sept 20263 min

The ten-minute routine that does ninety per cent of the work

No twelve-step regime. Four products, ten minutes, and the difference is visible inside a fortnight.

Poll

How often do you see your closest friends?

GuideDatingMarcus Vale18 Sept 20263 min

Be someone worth choosing, then go and meet people

In that order. Most dating advice sells the second half and quietly skips the first.

GuideMoneyRay Okonkwo18 Sept 20262 min

Why the boring account beats the clever one

Everyone wants to talk about what to invest in. Almost nobody has the thing that stops them selling it at the bottom.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuideBRO for HerNina Castellan18 Sept 20263 min

The money conversation women are still being talked out of

Same arithmetic, same negotiation, same compounding. The difference is how often the advice arrives softened.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

Gear2 min

Where "buy cheap, buy twice" is true — and where it's nonsense

Startups2 min

You're almost certainly charging too little

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideBRO for HerNina Castellan15 Sept 20263 min

Skin first, everything else second

Six products, ten minutes, and the two that actually change how your skin looks in a year.

Names.com — The name is the first thing you sell

PartnerNames.com

Country Bro2 min read

Buying a used truck without inheriting somebody else’s problem

Rust, service history and how it was actually used. Most of the rest is negotiable.

Poll

How often do you see your closest friends?

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