Business

Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

The dust you can't see is the dust that stays in your lungs

Chips on the floor are housekeeping. The invisible fines still hanging in the air three hours later are the part that actually costs you.

GuideGearWes DunbarSep 23, 20265 min

You're not buying a drill, you're buying a battery mount

Pick the cordless platform once and the next fifteen years get cheaper. Pick it badly and you'll own four chargers and a shelf of dead packs.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideFitnessCal BrennanSep 23, 20266 min

What a statin actually does and what it doesn't

One liver enzyme, a lot of rumors about sore legs, and the questions worth bringing to your next appointment.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

Style6 min read

Teach your son to dress while he still lets you

The lessons a boy actually needs, roughly in the order he needs them, from the shoulder seam at nine to the tailor at seventeen.

Poll

When did you last ask for a raise?

GuideGearDean ShawSep 23, 20266 min

The binocular number that matters isn't the magnification

Why 8x42 beats 10x50 for most men, what a cheap spotting scope actually costs you, and the $30 upgrade that fixes both.

GuideFitnessCal BrennanSep 23, 20265 min

When chest pain is the bench press and when to call 911

Most chest pain in a healthy 40-year-old is muscle, cartilage or acid. The exceptions kill people who decided to wait it out.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideWoodworkingWes DunbarSep 23, 20266 min

What a 3D printer is actually good for in the shop

It won't replace your table saw, but it'll solve the twenty-dollar adapter that doesn't exist, and about forty other small problems.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideGearWes DunbarSep 23, 20266 min

The 72-Hour Kit Worth Building, and the Bucket Everyone Skips

Twelve gallons, one tourniquet, a five-gallon bucket and a stack of fives. What deserves real money in a household kit, and what's just expensive.

GuideFitnessCal BrennanSep 23, 20265 min

How to take your blood pressure at home and get it right

The first reading is usually garbage, the wrist cuff is a waste of money, and five quiet minutes fixes more than any supplement will.

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideWoodworkingWes DunbarSep 23, 20266 min

Make the belt first, and save the wallet for later

A belt is four straight cuts and a row of holes. A wallet is eight pieces that all have to line up. Start where the mistakes don't show.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideGearWes DunbarSep 23, 20266 min

Buy a six-person tent for your family of four

Capacity ratings lie, fiberglass poles snap, and the stakes in the bag are garbage. What to spend on, what to skip, and when the $140 dome is the right call.

Poll

How many days a week are you actually training?

GuideFitnessCal BrennanSep 23, 20265 min

How to keep your blood sugar boring

An A1C of 5.8 isn't a crisis and it isn't nothing. What the numbers mean, and the four habits that actually move them.

GuideWoodworkingWes DunbarSep 23, 20266 min

Rust washes off, but pitting is forever

How to pick the good steel out of a five-dollar box of rusty tools, and have it back at work by Sunday night.

PartnerWhackAWoke.com

GuideStyleTobias ReedSep 23, 20265 min

Church clothes that respect the room and let you move

The pew test beats the mirror test. Specific garments, honest fixes, and why a sport coat does more work on Sunday than a suit.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

Fitness5 min

Ten minutes on the floor is all the mobility you need

Woodworking6 min

Buy the right table saw and stop being scared of it

Ask BRO

Rehearse the raise conversation with me

Ask it

GuideGearWes DunbarSep 23, 20265 min

The whole beginner fishing kit fits in a shoebox

One rod, one reel, eight-pound mono and about a dozen pieces of terminal tackle will out-fish a 187-piece bargain kit every weekend.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

Fitness5 min read

How to run your first 5K without hating it

Nine weeks, three sessions a week, and a pace so slow it feels like cheating. That's the whole plan.

Poll

How many days a week are you actually training?

Older articles

Older Business stories