Business

Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

A supercar is bought. A coachbuilt car is argued into existence

The one-off cars from Rolls-Royce and Ferrari cost millions. The rules for commissioning one scale all the way down to your local shop.

GuideBRO for HerNina Castellan26 Sept 20266 min

Commission one thing from a maker before you buy another logo

Heirloom rings, a dressmaker who knows your shoulders, a bag cut from one hide. Real luxury is a person's name, and how to buy it without getting burned.

Ask BRO

Rehearse the raise conversation with me

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GuideBRO SeniorsRay Okonkwo27 Sept 20266 min

Medicare's Four Parts, and the One Choice That's Hard to Undo

Parts A, B, C and D explained at the kitchen table, plus the free counselors who'll help you pick a plan each fall without selling you a thing.

Dude.com — 16 advisers who listen, talk and pray with you

PartnerDude.com

Travel6 min read

The expensive part of a fly-in trip is the question you didn't ask

Private hunting lodges, fly-in camps and working ranches are worth every dollar, as long as you ask the right questions before the deposit.

Poll

How often do you see your closest friends?

GuideGearTobias Reed26 Sept 20266 min

Bespoke only pays when it has to fit your body

Bespoke boots, best London guns and watches built by one man, ranked by what the handwork actually does for you and what you can get close to for less.

GuideBRO for HerNina Castellan23 Sept 20266 min

Where expensive skin care actually earns the money

The molecule costs pennies. What you're paying for is stability, texture, and the odds you'll actually use the thing on a Tuesday.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

BRO TakeDadsCal Brennan23 Sept 20266 min

Say the plain thing about boys and girls first

Your kid will get an answer from somebody. Eleven seconds in the truck beats a lecture at fifteen.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideYoung MenSam Ortiz23 Sept 20266 min

Becoming a man worth marrying is a skill list, not a vibe

The culture tells you not to bother. The actual list is short, boring, and almost all of it is learnable inside a year.

BRO TakeBRO for HerNina Castellan23 Sept 20266 min

Go home on purpose and keep your name on everything

The culture says raising your own kids wastes your talent. It doesn't. But walk in with the numbers, the accounts and your license current anyway.

Ask BRO

Rehearse the raise conversation with me

Ask it

BRO TakeBe a ManMarcus Vale23 Sept 20265 min

Apologize for what you did, never for what you are

Men have picked up a reflex of shrinking on request. Real apology is a tool worth keeping. The hedging is dead weight, and it costs you more than you think.