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Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Buying jeans you can actually work in

Weight, rise, and a handful of seams decide whether a pair of jeans lasts a season or five years. Most of it you can check before you buy.

GuideHomeRay OkonkwoSep 22, 20265 min

Knowing when to stop and how to get a quote you can trust

The jobs worth attempting, the ones that need a licensed pro, and the eight questions that turn a vague number into a real price.

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GuideBe a ManMarcus ValeSep 22, 20265 min

The man testing you wants a reaction, not an answer

Most of these situations end the second you stop supplying the thing he came for. The rest need one clear sentence and nothing more.

CancerDefying.com — The research, protocols and reading in one place

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Country Style6 min read

Buy the work jacket once and wear it for ten years

What to look for in the fabric, the cut and the stitching so the jacket ages into something you'd hate to lose.

Poll

What was your first ever job?

GuideHomeWes DunbarSep 22, 20265 min

Why your garage filled up, and how to get it back

Garages don't fill up because you ran out of space. They fill up because nothing ever leaves, and nothing has an address.

GuideBe a ManMarcus ValeSep 22, 20266 min

Respect is a forecast, and being liked is a feeling

Most men chase one and assume the other follows. They're built out of different materials, and only one of them holds weight.

Coconut.com — Tell us when. We find where the sun is.

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GuideGadgetsDean ShawSep 22, 20265 min

Make Your Next Phone Last Five Years

Most phones get replaced long before they stop working. A few decisions at purchase, and a few habits after, change that completely.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideHomeWes DunbarSep 22, 20266 min

How to hang heavy things so they never come down

Studs, toggles, cleats and the four mistakes that put a mirror on the floor at two in the morning.

GuideBe a ManCal BrennanSep 22, 20265 min

What physical capability actually changes about you

Strength you can use looks nothing like strength you can photograph, and it shows up in how you stand, speak and volunteer.

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GuideCountry StyleWes DunbarSep 22, 20265 min

The workwear that still works after fashion got hold of it

Chore coats, duck canvas, waxed cotton and welted boots are all over town now. Some of it still does the job. A lot of it quietly stopped.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideHomeWes DunbarSep 22, 20265 min

Find the draughts first, then spend money on insulation

Most people insulate the wrong thing in the wrong order. A cold afternoon, a stick of incense and about $60 will tell you where your heat is going.

Poll

How many days a week are you actually training?

GuideBe a ManMarcus ValeSep 22, 20265 min

How to take the blame in a room full of people

Four sentences, said out loud, before anyone has to ask. Most men get the wording right and the timing wrong.

GuideFoodWes DunbarSep 22, 20265 min

The Sunday roast that leaves your afternoon alone

Most of the work belongs to Saturday night. The rest is oven math, a long rest, and refusing to cook four things that finish at once.

PartnerWhackAWoke.com

GuideHomeWes DunbarSep 22, 20265 min

What your home inspector won't check, and what you should

A standard inspection is a visual, non-invasive look at a house on one dry morning. Plenty of expensive problems sit just outside that scope.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next two weeks.

Be a Man5 min

Leading when nobody put you in charge

Gadgets5 min

Lock down every account you own in one evening

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GuideTravelSam OrtizSep 22, 20266 min

Three hundred miles a day, and other rules for driving with kids

The route matters less than the timing, the packing order, and what you do at hour seven when everyone has had enough.

Dude.com — 16 AI advisers who listen, talk and are here with you

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Be a Man5 min read

Say no in one sentence and then stop talking

Most men don't struggle to refuse things. They struggle to refuse them once, clearly, and leave it there.

Poll

Where does your best time with your kids happen?

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