Business

Sell better, hire better, lead better. The operating manual for running something real.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Add up the worst year before you pick a health plan

Four numbers decide what your coverage actually costs, and the deductible is the one people stare at for the wrong reasons.

GuideSelf-Employed MenRay Okonkwo24 Sept 20266 min

Why $45 an hour is a pay cut when it's your own truck

The rate that feels rich the day you go out on your own can leave you broke by April. Do this math before you quote another job.

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GuideCorporate MenMarcus Vale24 Sept 20266 min

The promotion goes to the guy people already follow

The decision about your next role gets made in rooms you're not in. What gets said there depends on how you treated people for the last year.

Names.com — The name is the first thing you sell

PartnerNames.com

News5 min read

Your District Has a Gender Plan Form. Ask to See It.

Commentary. The courts are split and the states are split, but a records request you can file this week beats arguing on the internet.

Poll

Where does your phone charge overnight?

$Pick your family's health plan with three columns of math$

GuideMoneyRay Okonkwo23 Sept 20266 min

Pick your family's health plan with three columns of math

The premium is the number they put in front of you. The worst-year total is the number that actually decides it.

GuideSkillsCal Brennan23 Sept 20266 min

How To Use An AED And Where To Find One First

The machine tells you what to do and won't shock a heart that doesn't need it. The hard part is knowing which wall it's hanging on.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

BRO TakeNewsJosh Halloran23 Sept 20265 min

Five Countries Reviewed Youth Gender Medicine and Got the Same Answer

Sweden, Finland, Norway, England and the U.S. each ran their own evidence review. None of them are red states, and none of them liked what they found.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideMoneyRay Okonkwo23 Sept 20265 min

Ask the pharmacist for the cash price before you hand over the card

Your copay isn't the price. It's one of at least three, and the cheapest one is usually the one nobody offers you.

GuideSkillsWes Dunbar23 Sept 20266 min

Change a tire in the dark and the rain without getting hit

The order matters more than the muscle. Loosen before you lift, and never put a body part under a car held up by a scissor jack.

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Rehearse the raise conversation with me

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BRO TakeNewsMarcus Vale23 Sept 20266 min

What DEI Programs Actually Do Inside a Company, and What Works

Three decades of corporate data, a failed replication of McKinsey's headline claim, and a 9-0 Supreme Court ruling. Commentary.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideMoneyRay Okonkwo23 Sept 20265 min

A health savings account is a tax account with a medical name

Triple tax break, one strict entry requirement, and a deductible you have to cover in cash. The arithmetic decides whether it's yours.

Poll

What was your first ever job?

GuideStartupsRay Okonkwo23 Sept 20265 min

Pick the day you don't answer the phone

You'll lose a few jobs closing one day a week. You'll keep your head, your marriage and a business you can still stand in five years.

BRO TakeNewsJosh Halloran23 Sept 20266 min

Cancel Culture's Real Victims Never Had a Publicist

The famous people survived it. The utility worker, the data analyst and the bakery owner are the ones who got flattened.

Ivermectin.com — Tracked USPS delivery, no clinic visit

PartnerIvermectin.com

GuideSkillsDean Shaw23 Sept 20266 min

Learn Stick in an Afternoon Without Cooking the Clutch

The bite point is about an inch of pedal travel. Find it in an empty parking lot and the rest of driving a manual is just repetition.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Money5 min

Pay yourself a salary when the work won't

News5 min

Customers Keep Walking Away and Companies Keep Acting Surprised

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Rehearse the raise conversation with me

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GuideSkillsWes Dunbar23 Sept 20266 min

Build an overnight shelter before the light goes

Stop walking three hours before dark, build a bed before you build a roof, and you'll be uncomfortable instead of hypothermic.

Dude.com — 16 advisers who listen, talk and pray with you

PartnerDude.com

Money5 min read

The only refinance number that matters is the break-even month

Closing costs divided by monthly savings gets you close, but two common tricks make a bad refinance look like a good one.

Poll

What was your first ever job?

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